{"id":42481,"date":"2015-02-24T12:49:20","date_gmt":"2015-02-24T11:49:20","guid":{"rendered":"https:\/\/cruyffalumni.org\/johancruyffinstitute-2026\/the-buffalos-calm-side\/"},"modified":"2026-08-15T00:42:15","modified_gmt":"2026-08-14T22:42:15","slug":"the-buffalos-calm-side","status":"publish","type":"post","link":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/the-magazine\/sport-management\/the-buffalos-calm-side\/","title":{"rendered":"The Buffalo\u2019s calm side"},"content":{"rendered":"<h2>The world\u2019s best indoor soccer (futsal) player, Sergio Lozano, combines his professional sports career with the Master in Sports Management at Johan Cruyff Institute<\/h2>\n<p>His power, speed, scoring capabilities and explosive playing have earned him to be considered the best indoor soccer player in the world. He\u2019s popularly known as \u2018The Buffalo\u2019, but off the futsal court he\u2019s simply <a title=\"Sergio Lozano\" href=\"https:\/\/twitter.com\/sergiolozano09\" target=\"_blank\" rel=\"noopener\">Sergio Lozano<\/a>. The <a title=\"Bar\u00e7a Alusport\" href=\"https:\/\/www.facebook.com\/pages\/FC-Barcelona-Alusport-el-bar%C3%A7a-de-futbol-sala-\/233913326637189?fref=ts\" target=\"_blank\" rel=\"noopener\">Bar\u00e7a Alusport<\/a> player combines his sports career with academic education. While still in Madrid he completed his university entrance exam and began a degree in Physical Activity and Sports Sciences and a Level 2 Coaching certificate in indoor soccer. Now in Barcelona, he\u2019s a student of the <strong><a title=\"Master in Sports Management\" href=\"https:\/\/johancruyffinstitute.cruyffalumni.org\/programa\/master-sports-management-online\/\" target=\"_blank\" rel=\"noopener\">Master in Sport Management<\/a> at Johan Cruyff Institute<\/strong>.<\/p>\n<p>In this interview, we\u2019ll find out what his personal aspirations are, and the \u2018Buffalo\u2019s\u2019 calm side.<\/p>\n<div id=\"attachment_12548\" style=\"width: 1210px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-12548\" class=\"wp-image-12548\" src=\"https:\/\/johancruyffinstitute.cruyffalumni.org\/wp-content\/uploads\/2026\/04\/SergioLozano2.webp\" alt=\"The Buffalo\u2019s calm side - Sergio Lozano\" width=\"1200\" height=\"895\" \/><\/p>\n<p id=\"caption-attachment-12548\" class=\"wp-caption-text\">Photo credits: FC Barcelona.<\/p>\n<\/div>\n<p><b>Does the best indoor soccer player in the world have to study?<\/b><\/p>\n<p>Well, I think everyone needs to be educated, it\u2019s important. Unfortunately for us, sport has an expiration date that comes too soon, and when we reach a certain age, at thirty-something depending on the player, you must keep on going and work. As long as you educate yourself continually, you\u2019ll have more chances in the business world once you\u2019re done.<\/p>\n<p><b>What studies do you have?<\/b><\/p>\n<p>I began a degree in Physical Activity and Sports Sciences in Madrid; and when I came to Barcelona I continued, but that change meant having to go to class in person, I couldn\u2019t miss any classes and had to have 80% attendance, and that made me park the degree to the side, although it is a degree I want to complete. Then I began the coaching course up to Level 2, and then the opportunity to study the Master arrived which was very attractive to me because it brings everything in sport together, and as soon as it\u2019s finished I\u2019ll continue studying other things.<\/p>\n<p><b>What attracts you to the Master that you\u2019re studying here?<\/b><\/p>\n<p>What attracted me the most was being able to view sport from another point of view. I\u2019m a player, and players are selfish, we don\u2019t want to see it from the other side and I wanted to understand it from the manager\u2019s position. It\u2019s a way to learn and the more academic training I have to continue being linked to sport, the better.<\/p>\n<p><b>What\u2019s your day-to-day like?<\/b><\/p>\n<p>To be honest, these six months have been hard since you dedicate your life daily and professionally to sport, which is how you make your living day-to-day, you don\u2019t have all the time in the world to dedicate to studying, but I try to take time out when travelling or from <i>stages <\/i>(sportive events) and I\u2019m organizing myself rather well; I have the help of fellow classmates who fill me in when I can\u2019t attend classes and that\u2019s important. But I try to get it all done, as hard as it is, but it can be done.<\/p>\n<p><b>There are a lot of people in the club that manage your day-to-day in the team. What do you value the most of the people that work for you?<\/b><\/p>\n<p>For me, the closeness, treatment and affection with which you do things are essential. For me there is no distinction between player and staff in the treatment of them or of club employees; it\u2019s all the same to me if it\u2019s the team\u2019s kit man, goalkeeper, whatever. For me, when you walk onto the court you have a role, but outside we are all people and I try to make their lives as pleasant as possible. It\u2019s clear that I\u2019m a player of character and from time to time I grunt, but I try to make them feel comfortable.<\/p>\n<p><b>What\u2019s a good leader?<\/b><\/p>\n<p>Someone who makes others better in every aspect. There are many types of leadership, and there are those that are on the court and off the court, it doesn\u2019t have to be the same one and that leader comes out involuntarily, he just is and people follow him. For me, he has to be a good manager, one who looks after the team members.<\/p>\n<div id=\"attachment_12549\" style=\"width: 447px\" class=\"wp-caption alignleft\"><img decoding=\"async\" aria-describedby=\"caption-attachment-12549\" class=\"wp-image-12549 \" src=\"https:\/\/johancruyffinstitute.cruyffalumni.org\/wp-content\/uploads\/2026\/04\/SergioLozano3.webp\" alt=\"The Buffalo\u2019s calm side - Sergio Lozano\" width=\"437\" height=\"285\" \/><\/p>\n<p id=\"caption-attachment-12549\" class=\"wp-caption-text\">Photo credits: FC Barcelona.<\/p>\n<\/div>\n<p><b>Indoor soccer is one of the most practiced sports in Spain. Why do you think it\u2019s still hard to attract more spectators?<\/b><\/p>\n<p>With football you can\u2019t compete because it\u2019s the king of all sports and no one can compete with that. But I can speak from my experience: in the four years that I\u2019ve been at Bar\u00e7a, we\u2019ve seen a substantial increase in audience; we\u2019re one of the sections that people most come to watch and above all because we\u2019ve tried to connect with the fans. The people that come to see us are surprised that we\u2019re so close to them; we end each match and say hello to all the fans that stay on the court, we\u2019re the last ones to leave. We try to make them see us as close, and not coming from that world where you can\u2019t get close to your idols. We want to connect with those people, so when they come and watch indoor soccer they have a good time.<\/p>\n<p><b>What are your plans for the future?<\/b><\/p>\n<p>On a personal level, I\u2019d like to have a family, have kids, I\u2019m a homebody. On a professional level, I\u2019d like to be linked to indoor soccer as well as sport; I\u2019m passionate about it, I enjoy it, I don\u2019t care if I have to dedicate a bunch of hours a day and I try to follow all sports, not just mine. That\u2019s how I\u2019d like to remain linked to sport and hopefully I\u2019ll be able to study a lot and educate myself to continue making a living through it.<\/p>\n<div class=\"responsive-video\"><iframe src=\"https:\/\/www.youtube.com\/embed\/L5iPBZhYYTc?rel=0&amp;showinfo=0\" frameborder=\"0\" allowfullscreen> width=&#8221;100%&#8221; height=&#8221;450&#8243; frameborder=&#8221;0&#8243; allowfullscreen=&#8221;allowfullscreen&#8221;><\/iframe><\/div>\n<p>Video images courtesy of Bar\u00e7a TV.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The world\u2019s best indoor soccer (futsal) player, Sergio Lozano, combines his professional sports career with the Master in Sports Management at Johan Cruyff Institute His power, speed, scoring capabilities and [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":44301,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[227,228],"tags":[277],"editorial_type":[394],"class_list":["post-42481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sport-management","category-blog-en","tag-interviews"],"acf":[],"_links":{"self":[{"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/posts\/42481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/comments?post=42481"}],"version-history":[{"count":1,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/posts\/42481\/revisions"}],"predecessor-version":[{"id":62995,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/posts\/42481\/revisions\/62995"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/media\/44301"}],"wp:attachment":[{"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/media?parent=42481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/categories?post=42481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/tags?post=42481"},{"taxonomy":"editorial_type","embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/editorial_type?post=42481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}