{"id":42609,"date":"2016-06-28T11:18:11","date_gmt":"2016-06-28T09:18:11","guid":{"rendered":"https:\/\/cruyffalumni.org\/johancruyffinstitute-2026\/pep-guardiola-invites-train-sport-sponsorship\/"},"modified":"2026-06-02T18:46:00","modified_gmt":"2026-06-02T16:46:00","slug":"pep-guardiola-invites-train-sport-sponsorship","status":"publish","type":"post","link":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/the-magazine\/sport-marketing\/pep-guardiola-invites-train-sport-sponsorship\/","title":{"rendered":"Pep Guardiola invites you to train in sport sponsorship"},"content":{"rendered":"<h2><a href=\"https:\/\/en.wikipedia.org\/wiki\/Pep_Guardiola\" target=\"_blank\">Pep Guardiola<\/a> presents the free sport sponsorship course in English at the <a href=\"\/johancruyffinstitute-2026?page_id=41528\" target=\"_blank\">Johan Cruyff Institute <\/a>and the <a href=\"https:\/\/www.uab.cat\/web\/universitat-autonoma-de-barcelona-1345467954774.html\" target=\"_blank\">Universitat Aut\u00f2noma de Barcelona<\/a> as part of their commitment to the professionalization of sport. \u201cI\u2019ve always thought that sport is the most powerful tool for education\u201d<\/h2>\n<p class=\"thevelop-dropcap\"> For athletes, clubs, organizations and federations, sponsors are like oxygen tanks for divers: you can start swimming without them, but you won\u2019t get very far. The <a href=\"\/johancruyffinstitute-2026?page_id=41528\" target=\"_blank\">Johan Cruyff Institute<\/a> is launching its first free online sport sponsorship course in English with the help of a references in the sports world: <a href=\"https:\/\/en.wikipedia.org\/wiki\/Pep_Guardiola\" target=\"_blank\"><strong>Pep Guardiola<\/strong><\/a>. \u201cI\u2019ve always thought that sport is the most powerful tool for education\u201d, says the coach of Manchester City.<\/p>\n<p>What is sport sponsorship? Why is it important to have a sponsor for a sporting event? How many types of sport sponsorship are there? What are the objectives of the sponsor? And of the sponsee? How is sponsorship for a sporting event activated? All these questions and many more will be answered in the free course we start from July together with the <a href=\"https:\/\/www.uab.cat\/web\/universitat-autonoma-de-barcelona-1345467954774.html\" target=\"_blank\">Universitat Aut\u00f2noma de Barcelona<\/a> (UAB), and in collaboration with <a href=\"https:\/\/www.globalsportsjobs.com\/\" target=\"_blank\">GlobalSportsJobs<\/a>, a digital trading platform and a reference in the sports industry.<\/p>\n<p>Will Lloyd, CEO of <a href=\"https:\/\/www.globalsportsjobs.com\/\" target=\"_blank\">GlobalSportsJobs<\/a>, the leading specialist\u00a0digital media and talent platform in the international sports industry,\u00a0highlights the importance of such a specialized online course: &#8220;Training for the benefit\u00a0of the\u00a0sports industry is evolving very rapidly and the digital environment is enabling this\u00a0transformation. Education is an integral part of the GlobalSportJobs brand and we are\u00a0delighted to collaborate with the <a href=\"\/johancruyffinstitute-2026?page_id=41528\" target=\"_blank\">Johan Cruyff Institute<\/a> on this innovative MOOC available\u00a0worldwide. Inspiring professionals, training them in new practices, and highlighting the importance of functional specialism is vital to the\u00a0success of\u00a0the sports industry of the future and this programme has this vision.&#8221;<\/p>\n<p>The course, lasting five weeks, will be taught by <a href=\"https:\/\/www.linkedin.com\/in\/richardadenton?authType=NAME_SEARCH&amp;authToken=Czgd&amp;locale=es_ES&amp;trk=tyah&amp;trkInfo=clickedVertical%3Amynetwork%2CclickedEntityId%3A916184%2CauthType%3ANAME_SEARCH%2Cidx%3A1-1-1%2CtarId%3A1467034853578%2Ctas%3ARichard%20Denton\" target=\"_blank\">Richard Denton<\/a>, a British sport marketing consultant with 20 years of experience in the sector and professor at the <a href=\"\/johancruyffinstitute-2026?page_id=41528\" target=\"_blank\">Johan Cruyff Institute<\/a>.<\/p>\n<p>As our director of e-learning, Victor Jordan, explains: &#8220;The <a href=\"\/johancruyffinstitute-2026?page_id=41528\" target=\"_blank\">Johan Cruyff Institute<\/a> is committed to training the next generation of leaders in sport management through its Postgraduate and Master&#8217;s courses. The aim of this MOOC is for students to discover, on the one hand, the world of sponsorship and its importance in today&#8217;s sports industry and, secondly, to experience following our methodology of active learning and connecting with sport lovers around the world\u201d.<\/p>\n<div class=\"responsive-video\"><iframe src=\"https:\/\/www.youtube.com\/embed\/DYWqXdUmJuw?rel=0\" frameborder=\"0\" allowfullscreen> width=&#8221;300&#8243; height=&#8221;150&#8243; frameborder=&#8221;0&#8243; allowfullscreen=&#8221;allowfullscreen&#8221;><\/iframe><\/div>\n<p>Pep Guardiola will accompany you throughout the course as you discover what you need to know how to achieve the objective: dive into the world of sport sponsorship and come out with the basic knowledge for developing a real project \u2013 the activation of a sponsorship for a <a href=\"https:\/\/www.cruyff-foundation.org\/en\/cruyff-courts\/\" target=\"_blank\">Cruyff Court<\/a>, one of the flagship projects of the Cruyff Foundation.<\/p>\n<p>The best activation plan will be awarded a scholarship to study the <a href=\"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/programa\/postgraduate-diploma-in-sponsorship-online\/\" target=\"_blank\">Postgraduate Diploma in Sport Sponsorship at the Johan Cruyff Institute<\/a>, and will be announced in January 2017.<\/p>\n<p>This free course forms part of the <a href=\"\/johancruyffinstitute-2026?page_id=41528\" target=\"_blank\">Johan Cruyff Institute<\/a>\u2019s commitment to facilitating access to training for the professionalization of the sports sector. It is intended for all those who are interested in this field of sport marketing and who think that it could be a possible direction for their future career or for those who need to strengthen their career within the sports sector.<\/p>\n<p><strong>MOOC Sport Sponsorship:<\/strong><\/p>\n<ul>\n<li>Free online course in Sport Sponsorship.<\/li>\n<li>Start date: from July 4th, a course every five weeks.<\/li>\n<li>Duration: 5 weeks.<\/li>\n<li>Real challenge: activating a sponsorship for a <a href=\"https:\/\/www.cruyff-foundation.org\/en\/cruyff-courts\/\" target=\"_blank\">Cruyff Court of the Cruyff Foundation<\/a>.<\/li>\n<li>Prize: the best activation plan will win a scholarship to study the <a href=\"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/programa\/postgraduate-diploma-in-sponsorship-online\/\" target=\"_blank\">Online Postgraduate Diploma in Sport Sponsorship<\/a>, and will be announced in January 2017.<\/li>\n<li>Enrollments: <a href=\"https:\/\/johancruyffinstitute.cruyffalumni.org\/mooc\/sport-sponsorship.html\">https:\/\/johancruyffinstitute.cruyffalumni.org\/mooc\/sport-sponsorship.html<\/a><\/li>\n<li>More information:\u00a0<a href=\"mailto:communication@cruyffinstitute.org\" target=\"_blank\">here<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pep Guardiola presents the free sport sponsorship course in English at the Johan Cruyff Institute and the Universitat Aut\u00f2noma de Barcelona as part of their commitment to the professionalization of [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":44508,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[230,229],"tags":[],"editorial_type":[],"class_list":["post-42609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","category-sport-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/posts\/42609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/comments?post=42609"}],"version-history":[{"count":0,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/posts\/42609\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/media\/44508"}],"wp:attachment":[{"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/media?parent=42609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/categories?post=42609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/tags?post=42609"},{"taxonomy":"editorial_type","embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/editorial_type?post=42609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}