If you asked the American entrepreneur and founder of Amazon, Jeffrey Preston Bezos<\/strong><\/a>, how he defines personal branding, he would say “it\u2019s what they say about you when you aren\u2019t there”. His compatriot Catherine Kaputa<\/strong><\/a>, an American branding and brand strategy guru, would add that “it\u2019s about finding what is different, what is relevant and special in you in order to share it with others”.\u00a0Brenda Bence<\/strong><\/a>, an American writer and expert in personal and corporate marketing, would define it as “one of the best investments you can make for your future and your career”. And the writer Oscar Wilde<\/strong><\/a> would give you the bluntest advice: “Be yourself, the other roles are already taken”.<\/p>\n We all have a personal brand<\/strong>, values, skills and attitudes that distinguish us from the rest. It is up to us that others perceive that brand in the appropriate manner. Either you sell yourself or others will do it for you. And today, sales channels are unlimited thanks to the internet and social networks. We recognize ourselves as consumers and it’s time we also see ourselves as products in the eyes of others. It\u2019s just a question of knowing how to do it.<\/p>\n “If you are one more, you will be one less” <\/p><\/blockquote>\n If we take into account a study by Fayerwayer, a reference among tech blogs on the internet, we should worry about building our personal brand. According to this website,\u00a089% of companies look for candidates in social networks, 14.4 million people find work using social networks and 1 in 3 employers fires workers for what they have seen in their social networks.<\/p>\n 89% of companies look for candidates in social networks <\/p><\/blockquote>\n Edgar Merino<\/strong><\/a> is a journalist, sports manager and marketer who has specialized in working on the image of athletes of international renown, mainly of Chilean origin, at his company ‘Solo Cracks<\/a><\/strong>‘. He founded the company in 2011 and devotes all his time to it since he finished the Master in Sport Management at the Johan Cruyff Institute in 2013. Without going any further, the FC Barcelona goalkeeper, Claudio Bravo<\/a><\/strong>, is one of those who have put all their communication issues in his hands.<\/p>\n Merino explains what personal branding is, why it is necessary to stand out and avoid clich\u00e9s, what his experience has been in working with elite athletes, what they need to position themselves and what they have in common with any professional who wants to stand out in his career. As brand development specialist Andres Perez Ortega<\/strong><\/a> says, you must start from the basis that “if you’re one more, you’ll be one less”.<\/p>\n In markets that are becoming increasingly more competitive, sport marketing and sponsorship have become high impact areas for business success. Consequently, the training of professionals is growing as a demand for specialists in the whole sport marketing cycle, both in business companies as well as in sport foundations, associations, federations and organizations.<\/p>\n\nMaster Online in<\/h3>\n
Sport Marketing<\/h2>\n
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