{"id":42697,"date":"2017-01-25T16:19:36","date_gmt":"2017-01-25T15:19:36","guid":{"rendered":"https:\/\/cruyffalumni.org\/johancruyffinstitute-2026\/play-and-train-partner-company\/"},"modified":"2026-08-15T00:46:20","modified_gmt":"2026-08-14T22:46:20","slug":"play-and-train-partner-company","status":"publish","type":"post","link":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/the-magazine\/latest-news\/play-and-train-partner-company\/","title":{"rendered":"Play and Train, a new partner company"},"content":{"rendered":"<h2>Johan Cruyff Institute and Play and Train sign a collaboration agreement for the transfer of talent and services between the two entities<\/h2>\n<p class=\"thevelop-dropcap\">Play and Train joins the cartel of partner companies of the <a href=\"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/about-us\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Johan Cruyff Institute<\/strong><\/a> after the signing of the agreement between the two entities. The president of Play and Train, Jos\u00e9 Mar\u00eda Juncadella, and its founder and CEO, Sylvana Mestre, met today with the director of the Johan Cruyff Institute, Mari\u00ebl Koerhuis, to formalize the agreement.<\/p>\n<p><a href=\"https:\/\/playandtrain.org\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Play and Train<\/strong><\/a> was created in 2008 with the main objective of making it possible for people with disabilities and their families to exercise their right to have access to playing, learning and training in sports, elite and recreational activities, regardless of their abilities, gender or age. What is now a reality was once a project that came about in the classrooms of the <a href=\"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/about-us\/\" target=\"_blank\" rel=\"noopener noreferrer\">Johan Cruyff Institute<\/a>, as explained by its founder and CEO, <strong>Sylvana Mestre<\/strong>: \u201cPlay and Train was born in 2007 when I was studying my <a href=\"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/programa\/master-in-sport-management-blended-barcelona\/\" target=\"_blank\" rel=\"noopener noreferrer\">Master in Sport Management<\/a> at the Johan Cruyff Institute and it was a dream that has turned into a successful non-profit company. To be signing an agreement now with the Johan Cruyff Institute, which gave me the necessary training to carry the project forward, fills me with pride and is a clear example of the quality offered by the institution\u201d.<\/p>\n<div id=\"attachment_18033\" style=\"width: 1210px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-18033\" class=\"wp-image-18033 size-full\" src=\"https:\/\/johancruyffinstitute.cruyffalumni.org\/wp-content\/uploads\/2026\/04\/firma_playtrain_3.webp\" alt=\"Play and Train, a new partner company - Johan Cruyff Institute\" width=\"1200\" height=\"876\" \/><\/p>\n<p id=\"caption-attachment-18033\" class=\"wp-caption-text\">Jos\u00e9 M\u00aa Juncadella, president of Play &amp; Train, and Mari\u00ebl Koerhuis, Johan Cruyff Institute Manager<\/p>\n<\/div>\n<p>The president of Play and Train, <strong>Jos\u00e9 M\u00aa Juncadella<\/strong>, says that &#8220;the signing of this agreement of mutual collaboration has a double meaning for Play and Train: both a great pride for the recognition of the work done and a strong incentive to continue creating sports programs of the highest quality for people with different abilities. Since the beginning of Play and Train, we have been able to count on the help of the Cruyff Foundation for our activity programs and many of our collaborators have passed through the classrooms of the Johan Cruyff Institute, so formalizing this relationship is another step that will make us both grow&#8221;.<\/p>\n<p>\u201cPart of the Johan Cruyff Institute&#8217;s mission is to professionalize the sports world by helping athletes, former athletes and sports professionals in general to develop and fulfill their aspirations in the sports industry through training,\u201d recalls <strong>Mari\u00ebl Koerhuis<\/strong>, director of the Johan Cruyff Institute. \u201cPartnering with a social company like Play and Train, that we started hearing about in our classrooms when it was just a project, is very satisfying&#8221;.<\/p>\n<div class='programa-destacado-post'>\n<h3 class=\"especiality-mini-title\">OFFICIAL MASTER&#8217;S DEGREE IN<\/h3>\n<h2 class=\"programa-maxi-title\">Sport Management Online<\/h2>\n<div class=\"thevelop-posts\">\n<article>\n<p>The Johan Cruyff Institute and Universitat Aut\u00f2noma de Barcelona (UAB) collaborate to jointly deliver the Official Master\u2019s Degree in Sport Management linked to the Faculty of Economics and Business of the UAB. The main objective of the Official Master\u2019s Degree in Sport Management is to guide you in your development as an integrated sport management professional and train you in the use of management tools to recognize business opportunities, establish strategies, anticipate changes, optimize resources and analyze information with sound judgement.<\/p>\n<p><a class=\"button-in-post\" title=\"OFFICIAL MASTER&#039;S DEGREE IN Sport Management Online\" href=\"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/programa\/official-masters-degree-in-sport-management-online-2\/\" rel=\"bookmark\"><i class=\"fa fa-angle-double-right\" aria-hidden=\"true\"><\/i>Sign Up<\/a><\/article>\n<\/div>\n<\/div>\n<div class=\"clearboth\"><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Johan Cruyff Institute and Play and Train sign a collaboration agreement for the transfer of talent and services between the two entities Play and Train was created in 2008 with [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":44675,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[230,228],"tags":[619],"editorial_type":[],"class_list":["post-42697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","category-blog-en","tag-corporate-partners"],"acf":[],"_links":{"self":[{"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/posts\/42697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/comments?post=42697"}],"version-history":[{"count":1,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/posts\/42697\/revisions"}],"predecessor-version":[{"id":70253,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/posts\/42697\/revisions\/70253"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/media\/44675"}],"wp:attachment":[{"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/media?parent=42697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/categories?post=42697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/tags?post=42697"},{"taxonomy":"editorial_type","embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/editorial_type?post=42697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}