{"id":43278,"date":"2018-10-09T10:21:54","date_gmt":"2018-10-09T08:21:54","guid":{"rendered":"https:\/\/cruyffalumni.org\/johancruyffinstitute-2026\/johan-cruyff-institute-present-at-sportbizlatam-in-quito-and-guatemala-city\/"},"modified":"2026-06-30T20:48:13","modified_gmt":"2026-06-30T18:48:13","slug":"johan-cruyff-institute-present-at-sportbizlatam-in-quito-and-guatemala-city","status":"publish","type":"post","link":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/the-magazine\/latest-news\/johan-cruyff-institute-present-at-sportbizlatam-in-quito-and-guatemala-city\/","title":{"rendered":"Johan Cruyff Institute, present at SportBizLatam in Quito and Guatemala City"},"content":{"rendered":"<h2>Our agents in Ecuador, Guatemala and Chile, invited as experts to the next two Latin American Sports Business Conferences<\/h2>\n<p class=\"thevelop-dropcap\"><a href=\"\/johancruyffinstitute-2026?page_id=41528\" target=\"_blank\" rel=\"noopener\"><strong>Johan Cruyff Institute<\/strong><\/a> will actively participate in the next two <strong>Latin American Sport Business congresses<\/strong> to be held in the Ecuadorian city of <strong>Quito<\/strong>, on October 18, and in <strong>Guatemala<\/strong> City, on November 22. Both events, organized by our partner company <strong>Good Morning Sports<\/strong>, promote a space for debate, knowledge, networking and opportunities in the sports industry in Latin America, where the Johan Cruyff Institute has been working for years, with centers in Mexico and Peru, and international agents in Argentina, Brazil, Chile, Colombia, El Salvador, Ecuador, Guatemala, Venezuela and Uruguay. <\/p>\n<p>Our agent in Ecuador, <strong>Enrique Avell\u00e1n<\/strong>, who is currently marketing advisor to the country\u2019s Ministry of Sports and holder of a Master in Sport Marketing from Johan Cruyff Institute, will be one of the members of the international panel dedicated to <strong>&#8220;Creativity and Innovation for Income Generation in Sports Entities&#8221;<\/strong> in the city of Quito.<\/p>\n<p>In Guatemala, <strong>Luis Arboleda<\/strong>, a marketing manager and international agent of Johan Cruyff Institute, is part of the Advisory Committee of SportBizLatam in Guatemala, where <strong>Edgar Merino<\/strong>, director of Solo Cracks and international agent of the Johan Cruyff Institute in Chile, will participate as a speaker with a talk entitled <strong>&#8216;Personal Branding: Branding for Athletes&#8217;<\/strong>.<\/p>\n<div class='programa-destacado-post'>\n<h3 class=\"especiality-mini-title\">MASTER IN<\/h3>\n<h2 class=\"programa-maxi-title\">Sport Marketing &amp; Sponsorship Online<\/h2>\n<div class=\"thevelop-posts\">\n<article>\n<p>The main objective of the Master in Sport Marketing &amp; Sponsorship is to guide you in your professional development as an integral sport marketing and sponsorship professional, and teach you how to use marketing tools applied to sports to recognize business opportunities, develop strategies in creative industries, anticipate changes, and optimize and analyze information resources judiciously.<\/p>\n<p><a class=\"button-in-post\" title=\"MASTER IN Sport Marketing &amp; Sponsorship Online\" href=\"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/programa\/master-in-sport-marketing-sponsorship-online\/\" rel=\"bookmark\"><i class=\"fa fa-angle-double-right\" aria-hidden=\"true\"><\/i>Sign up<\/a><\/article>\n<\/div>\n<\/div>\n<div class=\"clearboth\"><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our agents in Ecuador, Guatemala and Chile, invited as experts to the next two Latin American Sports Business Conferences Our agent in Ecuador, Enrique Avell\u00e1n, who is currently marketing advisor [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":45193,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[230],"tags":[],"editorial_type":[400],"class_list":["post-43278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/posts\/43278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/comments?post=43278"}],"version-history":[{"count":1,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/posts\/43278\/revisions"}],"predecessor-version":[{"id":62892,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/posts\/43278\/revisions\/62892"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/media\/45193"}],"wp:attachment":[{"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/media?parent=43278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/categories?post=43278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/tags?post=43278"},{"taxonomy":"editorial_type","embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/editorial_type?post=43278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}