{"id":43453,"date":"2019-09-06T09:40:39","date_gmt":"2019-09-06T07:40:39","guid":{"rendered":"https:\/\/cruyffalumni.org\/johancruyffinstitute-2026\/sport-marketing-course-utpl\/"},"modified":"2026-06-30T20:47:49","modified_gmt":"2026-06-30T18:47:49","slug":"sport-marketing-course-utpl","status":"publish","type":"post","link":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/the-magazine\/latest-news\/sport-marketing-course-utpl\/","title":{"rendered":"Sport marketing course for UTPL is underway"},"content":{"rendered":"

Johan Cruyff Institute<\/a> welcomes students from Universidad T\u00e9cnica Particular de Loja<\/a> who this week have started a tailor-made online sport marketing course<\/h2>\n

As part of the agreement signed on March 27, Johan Cruyff Institute<\/strong><\/a> and Universidad T\u00e9cnica Particular de Loja<\/a>\u00a0(UTPL)<\/strong> begin their academic collaboration with the start of an online sport marketing course tailored for the UTPL<\/strong><\/a>.<\/p>\n

The course is aimed at UTPL<\/strong><\/a> students in higher education who, having chosen training in the administrative area, want to specialize in sport marketing<\/strong>. The program consists of 40 teaching hours, spread over five weeks, and is divided into four thematic blocks: introduction to sport marketing; definition of the marketing strategy: differentiation; market segmentation, targets, positioning and value proposition; and brand design and management.<\/p>\n

Johan Cruyff Institute<\/strong><\/a> has assigned two members of its teaching staff to teach this tailor-made course for UTPL<\/strong><\/a>: Marc Bernadich<\/strong>, professor of sport marketing at Johan Cruyff Institute, has a PhD in business administration from the Autonomous University of Barcelona; and Lukas Dorda<\/strong>, online learning manager at Johan Cruyff Institute, is a graduate of the Master in Sport Management and Master in Sport Marketing and Sponsorship at Johan Cruyff Institute.<\/p>\n

Universidad T\u00e9cnica Particular de Loja<\/a> is an institution of higher education founded in 1971 in southern Ecuador<\/strong>, with the aim of contributing to the sustainable development of the country, through quality education in two methods of study: face-to-face and distance learning, and offering undergraduate, postgraduate and professional training programs. As part of the academic collaboration agreement, UTPL<\/a> students will have access to all the academic programs<\/a> in sport management<\/a> and sport marketing and sponsorship<\/a> taught by Johan Cruyff Institute<\/a> and included in the portfolio of its online programs<\/a>. The conditions of the agreement also include a commitment to organize workshops in Barcelona<\/strong> and in Ecuador<\/strong> as well as giving UTPL<\/a> students the opportunity to study the Online Master in Sport Management<\/a> from Johan Cruyff Institute<\/a> with a discount on its official price.<\/p>\n

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INFORMATION ON<\/h3>\n

Online Programs<\/h2>\n
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Online programs offer the possibility of studying in any place at any time through the Virtual Campus. The study pace can be adapted to each individual’s workload and availability. A tutor guides each student through the entire program, and doubts\/questions are addressed through personalized attention, chat, videoconferencing or email.<\/p>\n

<\/i>Check it out!<\/a><\/article>\n<\/div>\n<\/div>\n

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 <\/p>\n","protected":false},"excerpt":{"rendered":"

Johan Cruyff Institute welcomes students from Universidad T\u00e9cnica Particular de Loja who this week have started a tailor-made online sport marketing course The course is aimed at UTPL students in […]<\/p>\n","protected":false},"author":3,"featured_media":73696,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[230,228],"tags":[],"editorial_type":[400],"class_list":["post-43453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","category-blog-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/posts\/43453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/comments?post=43453"}],"version-history":[{"count":1,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/posts\/43453\/revisions"}],"predecessor-version":[{"id":62842,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/posts\/43453\/revisions\/62842"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/media\/73696"}],"wp:attachment":[{"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/media?parent=43453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/categories?post=43453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/tags?post=43453"},{"taxonomy":"editorial_type","embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/editorial_type?post=43453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}