{"id":43797,"date":"2022-10-10T12:10:58","date_gmt":"2022-10-10T10:10:58","guid":{"rendered":"https:\/\/cruyffalumni.org\/johancruyffinstitute-2026\/conmebol-strategic-alliance\/"},"modified":"2026-08-15T00:45:24","modified_gmt":"2026-08-14T22:45:24","slug":"conmebol-strategic-alliance","status":"publish","type":"post","link":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/the-magazine\/latest-news\/conmebol-strategic-alliance\/","title":{"rendered":"Johan Cruyff Institute and CONMEBOL announce a strategic alliance"},"content":{"rendered":"<h2><a href=\"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/about-us\/\">Johan Cruyff Institute<\/a> and <a href=\"https:\/\/www.conmebol.com\/\" target=\"_blank\" rel=\"noopener\">CONMEBOL<\/a>, the South American Football Confederation, have formed a strategic alliance based on <a href=\"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/academic-programs\/\">academic training<\/a> and the exchange of knowledge and talent for the benefit of the sports industry<\/h2>\n<p class=\"thevelop-dropcap\"><a href=\"https:\/\/www.conmebol.com\/\" target=\"_blank\" rel=\"noopener\"><strong>CONMEBOL<\/strong><\/a> member associations and the network of students and alumni of <a href=\"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/about-us\/\"><strong>Johan Cruyff Institute<\/strong><\/a> will benefit from the important strategic alliance agreement that the two entities have entered into, which includes specialized <a href=\"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/academic-programs\/\"><strong>academic training in sport management<\/strong><\/a> and the exchange of <strong>talent<\/strong> and <strong>knowledge<\/strong> between both entities. <\/p>\n<p><a href=\"https:\/\/www.conmebol.com\/\" target=\"_blank\" rel=\"noopener\"><strong>The South American Football Confederation<\/strong><\/a>, one of FIFA\u2019s six continental federations which is made up of the national associations of Argentina, Brazil, Chile, Uruguay, Paraguay, Peru, Bolivia, Ecuador, Colombia and Venezuela, will offer its athletes, staff, employees and partners the opportunity to access, with interesting discounts, the extensive <a href=\"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/academic-programs\/\"><strong>academic training<\/strong><\/a> that <a href=\"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/about-us\/\"><strong>Johan Cruyff Institute<\/strong><\/a> provides in <a href=\"\/?cat_ID=23\"><strong>sport management<\/strong><\/a>,<a href=\"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/sport-marketing-and-sponsorship\/\"><strong> sport marketing and sponsorship<\/strong><\/a>, and <a href=\"\/?cat_ID=86\"><strong>football<\/strong> <\/a><strong><a href=\"\/?cat_ID=86\">business<\/a><\/strong>.<\/p>\n<p><a href=\"https:\/\/www.conmebol.com\/\" target=\"_blank\" rel=\"noopener\"><strong>CONMEBOL<\/strong><\/a> has been working for years to position itself as a leading institution in the football industry that generates opportunities in South American countries with transformative solutions and partnerships that enrich its collective. The <a href=\"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/academic-programs\/\"><strong>Johan Cruyff Institute&#8217;s 100% sport-focused training<\/strong><\/a> will from now on be part of the services that the Confederation offers to its members.<\/p>\n<blockquote class=\"sht-blockquote alignleft\"><p> &#8220;We are delighted to enter into this strategic alliance with CONMEBOL; it allows us to join forces in favor of the continuous qualification of the professionals who manage, practice and promote the beautiful game in this region of the world&#8221; &#8211; Mari\u00ebl Koerhuis, general manager of Johan Cruyff Institute <\/p><\/blockquote>\n<p>The alliance with <a href=\"https:\/\/www.conmebol.com\/\" target=\"_blank\" rel=\"noopener\"><strong>CONMEBOL<\/strong><\/a>, one of the most important football governing bodies in the world, will also be a great source of knowledge for the students of <a href=\"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/about-us\/\"><strong>Johan Cruyff Institute<\/strong><\/a>. The South American Football Confederation\u2019s experience and expertise in <a href=\"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/programa\/course-in-sport-event-management-online\/\"><strong>organizing prestigious sporting events<\/strong><\/a>, such as the <a href=\"https:\/\/copaamerica.com\/\" target=\"_blank\" rel=\"noopener\"><strong>CONMEBOL Copa America<\/strong><\/a> and the <a href=\"https:\/\/conmebollibertadores.com\/\" target=\"_blank\" rel=\"noopener\"><strong>CONMEBOL Libertadores<\/strong><\/a>, is beyond doubt. Under the terms of the agreement, members of <a href=\"https:\/\/www.conmebol.com\/\" target=\"_blank\" rel=\"noopener\"><strong>CONMEBOL<\/strong><\/a> staff will participate in the teaching of <a href=\"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/academic-programs\/\"><strong>academic programs<\/strong><\/a><strong> of Johan Cruyff<\/strong><strong>Institute,<\/strong> collaborating in lectures, seminars or webinars organized by this academic institution. The agreement also includes the possibility for students and former students to do internships at <a href=\"https:\/\/www.conmebol.com\/\" target=\"_blank\" rel=\"noopener\"><strong>CONMEBOL<\/strong><\/a>.<\/p>\n<blockquote class=\"sht-blockquote alignleft\"><p> &#8220;This alliance is in line with one of our main strategic pillars, which is to be an institution of excellence; we are pleased to partner with an internationally renowned institution such as Johan Cruyff Institute&#8221; &#8211; Montserrat Jim\u00e9nez, CONMEBOL&#8217;s deputy secretary general for legal affairs <\/p><\/blockquote>\n<p>According to <strong>Mari\u00ebl Koerhuis<\/strong>, general manager of <a href=\"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/about-us\/\"><strong>Johan Cruyff Institute<\/strong><\/a>, &#8220;we are delighted to enter into this strategic alliance with CONMEBOL. It allows us to join forces in favor of the continuous qualification of the professionals who manage, practice and promote the beautiful game in this region of the world&#8221;.<\/p>\n<p>For her part,<strong> Monserrat Jim\u00e9nez<\/strong>, <a href=\"https:\/\/www.conmebol.com\/\" target=\"_blank\" rel=\"noopener\"><strong>CONMEBOL<\/strong>&#8216;s<\/a> deputy secretary general for legal affairs, said: &#8220;We are pleased to partner with an internationally renowned institution such as Johan Cruyff Institute. This alliance is in line with one of our main strategic pillars, which is to be an institution of excellence. It will help us to amplify the educational development of athletes and professionals in the field of sport management.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Johan Cruyff Institute and CONMEBOL, the South American Football Confederation, have formed a strategic alliance based on academic training and the exchange of knowledge and talent for the benefit of [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":46596,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[230,228],"tags":[619],"editorial_type":[400],"class_list":["post-43797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","category-blog-en","tag-corporate-partners"],"acf":[],"_links":{"self":[{"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/posts\/43797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/comments?post=43797"}],"version-history":[{"count":1,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/posts\/43797\/revisions"}],"predecessor-version":[{"id":62663,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/posts\/43797\/revisions\/62663"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/media\/46596"}],"wp:attachment":[{"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/media?parent=43797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/categories?post=43797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/tags?post=43797"},{"taxonomy":"editorial_type","embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/editorial_type?post=43797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}