{"id":43892,"date":"2023-05-26T10:14:57","date_gmt":"2023-05-26T08:14:57","guid":{"rendered":"https:\/\/cruyffalumni.org\/johancruyffinstitute-2026\/digital-transformation-in-sport-galicia-sportech-congress\/"},"modified":"2026-06-30T20:44:35","modified_gmt":"2026-06-30T18:44:35","slug":"digital-transformation-in-sport-galicia-sportech-congress","status":"publish","type":"post","link":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/the-magazine\/latest-news\/digital-transformation-in-sport-galicia-sportech-congress\/","title":{"rendered":"Johan Cruyff Institute brings digital transformation in sport to Galicia Sportech Congress"},"content":{"rendered":"

Jos\u00e9 Luis Beltr\u00e1n, professor of Johan Cruyff Institute\u2019s Digital Transformation and Revenue Generation course<\/a> and current digital product manager at FC Barcelona, will give a presentation on June 13 in Pontevedra<\/h2>\n

Johan Cruyff Institute<\/strong><\/a> will be taking part in the third edition of the Galicia Sportech Congress<\/strong><\/a>, an event focused on sharing knowledge about the influence of technology in the sports industry. The congress will take place at the Faculty of Education and Sport Sciences of Pontevedra from June 12 to 14, with the first day online and the following two days in person.<\/p>\n

Jos\u00e9 Luis Beltr\u00e1n<\/strong><\/a>, professor of our Digital Transformation and Revenue Generation course<\/strong><\/a> and current digital product manager at FC Barcelona<\/strong>, will give a presentation on digital transformation in sport<\/strong><\/a> on June 13, from 10:45\u00a0 to 11.30 a.m.<\/p>\n

With a degree in computer systems engineering from the UAB and a master\u2019s degree in digital marketing<\/strong><\/a> and e-commerce from EAE, Jos\u00e9 Luis Beltr\u00e1n<\/strong><\/a> has been working at FC Barcelona for eight years and, among his functions, is the management of ticketing and commercial development<\/strong><\/a> of the Bar\u00e7a Experiences spaces.<\/p>\n

FC Barcelona is carrying out the most exciting project in the club’s history, the new Espai Bar\u00e7a<\/strong><\/a>, which has been designed to become the largest and most innovative sports and entertainment space in a European city. The digital transformation<\/strong><\/a> of the club is one of the main priorities of the project, together with the fan experience<\/strong><\/a>, so Jos\u00e9 Luis Beltr\u00e1n\u2019s contribution will be of great value for those attending the congress.<\/p>\n","protected":false},"excerpt":{"rendered":"

Jos\u00e9 Luis Beltr\u00e1n, professor of Johan Cruyff Institute\u2019s Digital Transformation and Revenue Generation course and current digital product manager at FC Barcelona, will give a presentation on June 13 in […]<\/p>\n","protected":false},"author":3,"featured_media":46954,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[230,228],"tags":[],"editorial_type":[400],"class_list":["post-43892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","category-blog-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/posts\/43892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/comments?post=43892"}],"version-history":[{"count":1,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/posts\/43892\/revisions"}],"predecessor-version":[{"id":62636,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/posts\/43892\/revisions\/62636"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/media\/46954"}],"wp:attachment":[{"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/media?parent=43892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/categories?post=43892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/tags?post=43892"},{"taxonomy":"editorial_type","embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/editorial_type?post=43892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}