{"id":43990,"date":"2024-03-20T12:56:46","date_gmt":"2024-03-20T11:56:46","guid":{"rendered":"https:\/\/cruyffalumni.org\/johancruyffinstitute-2026\/innovation-and-strategy-in-the-2023-sport-sponsorship-mooc\/"},"modified":"2026-07-07T18:58:03","modified_gmt":"2026-07-07T16:58:03","slug":"innovation-and-strategy-in-the-2023-sport-sponsorship-mooc","status":"publish","type":"post","link":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/the-magazine\/sport-marketing\/innovation-and-strategy-in-the-2023-sport-sponsorship-mooc\/","title":{"rendered":"Innovation and Strategy: Aland Becerra and Paola Ricchiuti Triumph in the 2023 Sport Sponsorship MOOC"},"content":{"rendered":"

Johan Cruyff Institute and the Universitat Aut\u00f2noma de Barcelona, an academic partner with whom we offer the Master’s Degree in Sports Management<\/a> in both face-to-face and online modalities, offer a Sport Sponsorship MOOC<\/a> every year<\/h2>\n

This massive, online, and free course is appealing for presenting an activation plan for a Cruyff Court by the Cruyff Foundation<\/a>. The best projects submitted are eligible for a scholarship for the Postgraduate Degree in Sports Marketing and Sponsorship Online<\/a> at Johan Cruyff Institute<\/a>. In the 2023 edition, the jury decided to award the projects presented by Aland Becerra and Paola Ricchiuti. <\/p>\n

Aland Becerra: Transforming the Positioning of Pedialyte Max 60<\/h2>\n

\"AlandAland Becerra<\/a> proposed a bold plan for Pedialyte Max 60, a brand looking for expansion and consolidation in new markets. His project stood out for its meticulous introduction and precise contextualization of the brand, outlining clear and disruptive strategies to reach new horizons in sports. Aland’s proposal shone for its practical application of the course concepts, establishing specific lines of action and KPIs to assess the success of the initiative.<\/p>\n

<\/div>\n

Paola Ricchiuti: Kings League as a New Horizon for Cruyff Courts<\/h2>\n

\"Paola<\/p>\n

For her part, Paola Ricchiuti<\/a> presented an innovative approach on how Cruyff Courts can capitalize on opportunities in emerging events like the Kings League. Her deep and detailed analysis of the Kings League, Queens League, and Prince League revealed the untapped potential of these collaborations. Paola proposed three activation paths that harmonize the Foundation’s objectives with those of the brand, offering a new perspective on the general public’s consumption of football.<\/p>\n

<\/div>\n

“As a young woman, football player, sports lover and passionate, this scholarship is a great opportunity for me to continue to grow my experience within the industry”, says Paola. And continues: “Also for me is another step to transform the industry and make it better day by day. And what better way to start than by studying at one of the most prestigious institutes for sports specialization.” <\/p><\/blockquote>\n

The jury, impressed by the quality and depth of these projects, has unanimously chosen Aland and Paola as the winners of the 2023 Sport Sponsorship MOOC<\/a>. As recognition of their outstanding work, both will receive a scholarship to study the Postgraduate Degree in Sports Marketing and Sponsorship Online<\/a> offered by Johan Cruyff Institute<\/a><\/strong>. This opportunity not only represents recognition of their excellence and dedication but will also provide them with advanced tools to continue impacting the world of sports.<\/p>\n","protected":false},"excerpt":{"rendered":"

Johan Cruyff Institute and the Universitat Aut\u00f2noma de Barcelona, an academic partner with whom we offer the Master’s Degree in Sports Management in both face-to-face and online modalities, offer a […]<\/p>\n","protected":false},"author":3,"featured_media":63314,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[229,228],"tags":[],"editorial_type":[],"class_list":["post-43990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sport-marketing","category-blog-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/posts\/43990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/comments?post=43990"}],"version-history":[{"count":1,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/posts\/43990\/revisions"}],"predecessor-version":[{"id":63317,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/posts\/43990\/revisions\/63317"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/media\/63314"}],"wp:attachment":[{"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/media?parent=43990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/categories?post=43990"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/tags?post=43990"},{"taxonomy":"editorial_type","embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/editorial_type?post=43990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}