{"id":44098,"date":"2024-11-28T15:39:50","date_gmt":"2024-11-28T14:39:50","guid":{"rendered":"https:\/\/cruyffalumni.org\/johancruyffinstitute-2026\/johan-cruyff-institute-and-the-acb-take-a-new-step-in-academic-training-for-players\/"},"modified":"2026-08-15T00:45:22","modified_gmt":"2026-08-14T22:45:22","slug":"johan-cruyff-institute-and-the-acb-take-a-new-step-in-academic-training-for-players","status":"publish","type":"post","link":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/the-magazine\/latest-news\/johan-cruyff-institute-and-the-acb-take-a-new-step-in-academic-training-for-players\/","title":{"rendered":"Johan Cruyff Institute and the Spanish Basketball Federation take a new step in academic training for players"},"content":{"rendered":"<h2>Following the success of the first season, <a href=\"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/about-us\/\">Johan Cruyff Institute<\/a> and the Spanish Basketball Federation (<a href=\"https:\/\/www.acb.com\/\">acb<\/a>) have launched the second, improved, and revised edition of the academic program for the professional development of players and former players<\/h2>\n<p class=\"thevelop-dropcap\">A year ago, <a href=\"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/about-us\/\">Johan Cruyff Institute<\/a> and acb introduced <a href=\"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/latest-news\/the-acb-professional-development-program-for-players\/\">the first specialized academic training program<\/a> designed specifically to address the needs of players, helping them transition after concluding their sporting careers. Based on the positive experience of the first edition, the program has evolved to become even more useful, offering comprehensive academic training that supports participants in various aspects of professional development.<\/p>\n<p>The second edition includes specialized content in management, addressing both the sporting and business environments. The program emphasizes the practical application of knowledge to the players&#8217; professional contexts. It also focuses on developing essential competencies for planning their professional future, offering a clear roadmap to help participants transition to the next stage of their careers with greater preparation and confidence.<\/p>\n<p><strong>Sergi Garc\u00eda, Pere Tom\u00e0s, Erik Quintela, Santi Yusta, Jaime Fern\u00e1ndez Bernab\u00e9, \u00c1lex Reyes, Ante Tomic, Kassius Robertson, and Beqa Burjanadze<\/strong> are among the first students of this second edition.<a href=\"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/latest-news\/the-acb-professional-development-program-for-players\/\"> The program<\/a> is tailored to the players&#8217; schedules and competitive demands, featuring an online component requiring a weekly commitment of three hours (30 minutes daily), a two-day in-person phase, and personal mentoring. acb oversees the entire process, providing continuous support through monitoring sessions and workshops at the Association&#8217;s headquarters, where participants also learn about the league&#8217;s management model.<\/p>\n<div id=\"attachment_41525\" style=\"width: 1010px\" class=\"wp-caption alignnone\"><img data-dominant-color=\"60504d\" data-has-transparency=\"false\" style=\"--dominant-color: #60504d;\" decoding=\"async\" aria-describedby=\"caption-attachment-41525\" class=\"wp-image-41525 size-full not-transparent\" src=\"https:\/\/johancruyffinstitute.cruyffalumni.org\/wp-content\/uploads\/2026\/04\/RS515640_J08-UNI-MOB-Firmar-acb-Photo-M-Pozo.webp\" alt=\"Johan Cruyff Institute and the Spanish Basketball Federation take a new step in academic training for players.\" width=\"1000\" height=\"618\" \/><\/p>\n<p id=\"caption-attachment-41525\" class=\"wp-caption-text\">acb Photo \u2013 M Pozo \u2013 \u00c1lvaro Mu\u00f1oz, participant in the first edition of the program.<\/p>\n<\/div>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/antonio-martin-espina-30643832\/?originalSubdomain=es\" target=\"_blank\" rel=\"noopener\"><strong>Antonio Mart\u00edn<\/strong><\/a>, president of acb, shared his assessment of the first edition: \u201cIt has worked very well thanks to the students\u2019 participation; they were engaged and proactive from the beginning.\u201d Last May, Mart\u00edn met with the students at acb&#8217;s offices. He highlighted the importance of helping players continue their professional training while competing, saying, \u201cThis support is crucial in preparing them for their future after leaving the court.\u201d<\/p>\n<p><strong>V\u00edtor Benite,<\/strong> one of the players from the first edition, emphasized the program\u2019s value for life beyond sports: \u201cI really liked and enjoyed it. It prepared me, taught me, and created a solid foundation for what\u2019s next\u2014a pillar for planning the future and the career you choose. Our life as athletes is short, and the more knowledge we have, the better. I particularly enjoyed the business aspects, learning about management, marketing, and institutions. The course gives you clarity and confidence about your future, which is the most exciting part of completing it.\u201d<\/p>\n<blockquote class=\"sht-blockquote alignleft\"><p> &#8220;The course gives you clarity and confidence about your future, which is the most exciting part of completing it.&#8221; V\u00edtor Benite<\/p><\/blockquote>\n<p><strong>Kendrick Perry,<\/strong> another of the students who went through the program, highlighted the program&#8217;s entrepreneurial focus: \u201cThe course and guest speakers provided valuable insights into life after basketball. As an entrepreneur, I especially enjoyed the topics on marketing, innovation, and sponsorship.\u201d<\/p>\n<blockquote class=\"sht-blockquote alignleft\"><p> \u201cThe course and guest speakers provided valuable insights into life after basketball.&#8221; Kendrick Perry<\/p><\/blockquote>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/victorjv\/?locale=es_ES\" target=\"_blank\" rel=\"noopener\"><strong>V\u00edctor Jord\u00e1n<\/strong><\/a>, academic director of <a href=\"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/about-us\/\">Johan Cruyff Institute<\/a>, described the first edition as \u201can incredibly rewarding experience for the teachers.\u201d He praised the students&#8217; engagement and effort, noting: \u201cIt was remarkable to see how reflective the students were on topics beyond sports. Their appreciation for the program, reflected in conversations and satisfaction surveys, was evident. The high level of participation, ability to balance studies with professional practice, and the quality of their work demonstrated their commitment and the value they saw in the program.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Following the success of the first season, Johan Cruyff Institute and the Spanish Basketball Federation (acb) have launched the second, improved, and revised edition of the academic program for the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":47275,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[230],"tags":[615,619],"editorial_type":[401,400],"class_list":["post-44098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-academic-partners","tag-corporate-partners"],"acf":[],"_links":{"self":[{"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/posts\/44098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/comments?post=44098"}],"version-history":[{"count":2,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/posts\/44098\/revisions"}],"predecessor-version":[{"id":70221,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/posts\/44098\/revisions\/70221"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/media\/47275"}],"wp:attachment":[{"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/media?parent=44098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/categories?post=44098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/tags?post=44098"},{"taxonomy":"editorial_type","embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/editorial_type?post=44098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}