{"id":56795,"date":"2026-04-27T12:49:01","date_gmt":"2026-04-27T10:49:01","guid":{"rendered":"https:\/\/cruyffalumni.org\/johancruyffinstitute-2026\/?post_type=program&#038;p=56795"},"modified":"2026-09-26T04:25:48","modified_gmt":"2026-09-26T02:25:48","slug":"master-in-sports-business-and-marketing-blended-barcelona","status":"publish","type":"program","link":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/program\/master-in-sports-business-and-marketing-blended-barcelona\/","title":{"rendered":"Master in Sports Business and Marketing"},"featured_media":74843,"parent":0,"template":"","program_type":[175],"subject_area":[224,225],"study_format":[206],"program_language":[219],"location":[189],"class_list":["post-56795","program","type-program","status-publish","has-post-thumbnail","hentry","program_type-masters","subject_area-sport-management","subject_area-sport-marketing-and-sponsorship","study_format-blended","program_language-english","location-barcelona-spain"],"acf":{"subtitle":"Blended","image":74843,"title_2":"","pre_enrollment_button":{"label":"Pre enroll","link":"https:\/\/johancruyffinstitute.com\/ecommerce\/?add-to-cart=17947"},"brochure_button":{"label":"Download brochure","link":"https:\/\/johancruyffinstitute.com\/pdf\/brochure\/JCI_Master-in-Sports-Business-and-Marketing-Blended-Barcelona.pdf"},"basic_information":{"qualification":"Certificate for the Master in Sports Business and Marketing from Johan Cruyff Institute, issued by using blockchain technology to guarantee the authenticity and integrity of the certificate.","note":"The program may be subject to change.\r\nThe institution reserves the right to cancel the edition of the program if it does not meet the minimum number of students.","modality":"Blended","venue":39738,"start_date":"20270914","duration":"","credits":60,"credits_unit":"ECTS","credits_unit_custom":"","program_language":"English","schedule":"","price":"9800","price_notes":"","payment_methods":"Payment by installments available","special_conditions":"Discount for alumni and members of partner entities","enrollment":"Registration open until the start of the program"},"introduction":{"message":"The <strong>Master in Sports Business and Marketing<\/strong> is a flagship program of Johan Cruyff Institute, developed in strategic collaboration with the <strong>Universitat Aut\u00f2noma de Barcelona (UAB)<\/strong>.\r\nThis powerful alliance brings together the Johan Cruyff Institute\u2019s internationally recognised expertise in sports management education with the academic prestige and quality standards of one of Europe\u2019s leading public universities.\r\n\r\nAs a <strong>UAB private Master\u2019s degree (private degree)<\/strong> within the university\u2019s continuing education offering, the program combines <strong>specialised, industry-driven training<\/strong> with <strong>rigorous academic oversight<\/strong>, ensuring a learning experience that is both practical and academically robust. The result is a Master designed to meet the real needs of a fast-growing and highly competitive global sports industry.\r\n\r\nLed by <strong>Johan Cruyff Institute<\/strong>, the program reflects its strong connection to the professional sports ecosystem and its commitment to innovation, applied learning and leadership development. Teaching is delivered by a carefully selected faculty of <strong>industry experts<\/strong>, <strong>senior professionals and academic specialists<\/strong>, offering students direct exposure to real-world challenges, best practices and decision-making in sports business and marketing.\r\n\r\nThroughout the Master, students benefit from <strong>hands-on projects<\/strong>, <strong>master classes with high-profile guest speakers, field visits and exclusive networking opportunities<\/strong>, all designed to accelerate professional growth and open doors within sports organisations, clubs, brands and agencies.\r\n\r\nChoosing this Master means becoming part of the <strong>Johan Cruyff Institute network<\/strong> and benefiting from a unique collaboration that combines vision, academic excellence and real-world impact, a powerful platform for building a successful career in sports business and marketing.","images":{"image_1":51316,"image_2":65784},"testimonial":[70095]},"objectives":{"title":"6 objectives to achieve your career goals","image":69536,"message":"We have designed a Master\u2019s degree closely aligned with business reality, providing you with the vision to recognize market opportunities and anticipate changes. Get ready to make the most of the resources in any sports company or organization.","list":{"title":"Key objectives include:","list":[{"content":" Understand and apply strategic, global and objective vision to the sports industry from a business perspective."},{"content":" Create new market opportunities by applying an entrepreneurial spirit and a culture inclined towards innovation in sport organizations."},{"content":"Use the most innovative practices in sport marketing and be more effective in brand strategy and sponsorship execution."},{"content":"Detect the key factors to lead professional teams and obtain the best results."},{"content":"Interpret the financial statements of a sports organization and create financial strategies for new products and businesses."},{"content":"Optimize the management of a sports facility and sports event."}]}},"syllabus":{"message":"The study plan for the Master in Sports Business and Marketing consists of 3 thematic blocks. The Master is completed with the presentation of the final project which is a business plan or research project.","program_blocks":[{"block_title":"Block A - Leadership and Management of Sports Organisations","block_ects":21,"block_modules":[{"module":71388,"module_type":"mandatory-core"},{"module":71390,"module_type":"mandatory-core"},{"module":71392,"module_type":"mandatory-core"},{"module":71394,"module_type":"mandatory-core"},{"module":71396,"module_type":"mandatory-core"}],"number_of_elective_core_needed":"Choose #","number_of_elective_advanced_needed":"Choose #"},{"block_title":"BLOCK B - Marketing and Communications in the Sports Industry","block_ects":18,"block_modules":[{"module":71398,"module_type":"mandatory-core"},{"module":71400,"module_type":"mandatory-core"},{"module":71402,"module_type":"mandatory-core"},{"module":71406,"module_type":"mandatory-core"}],"number_of_elective_core_needed":"Choose #","number_of_elective_advanced_needed":"Choose #"},{"block_title":"BLOCK C - Specific Areas of the Sports Industry","block_ects":15,"block_modules":[{"module":71408,"module_type":"mandatory-advanced"},{"module":71410,"module_type":"mandatory-advanced"},{"module":71412,"module_type":"mandatory-advanced"},{"module":71415,"module_type":"mandatory-advanced"}],"number_of_elective_core_needed":"Choose #","number_of_elective_advanced_needed":"Choose #"},{"block_title":"Final Project","block_ects":6,"block_modules":[{"module":67867,"module_type":"mandatory-core"}],"number_of_elective_core_needed":"Choose #","number_of_elective_advanced_needed":"Choose #"}],"outdoor_activities_title":"Outdoor activities","outdoor_activities_description":"","video":"https:\/\/youtu.be\/RpjuBtcF6BA","video_thumbnail":null},"pedagogical_model":{"title":"You are the protagonist","image":66318,"message":"Immerse yourself in an ecosystem designed to improve your performance: progress alongside professionals from the sports industry, with the constant assistance of program manager, teachers who accompany and guide you, and a teaching team that has taken care of every detail of the master\u2019s program.","pedagogical_model_content_title":"This is how you learn:","pedagogical_model_topics":[{"pedagogical_model_title":"Learning by doing","pedagogical_model_description":"Learn theoretical concepts and quickly put them into practice while using the most innovative tools in sport management. By using Johan Cruyff Institute\u2019s pedagogical model, you train \u201ctechnique\u201d and \u201ctactics\u201d through \u2018learning by doing\u2019, where the lived experience is the main source of knowledge."},{"pedagogical_model_title":"Teamwork","pedagogical_model_description":"Work on projects with people of different nationalities and professional backgrounds who share the same team spirit and passion for sport. Have fun, learn from your colleagues, share your points of view with them and participate together in debates that are as diverse as they are enriching."},{"pedagogical_model_title":"Challenging business cases","pedagogical_model_description":"Face real business challenges, tackling the challenges that companies in the sports sector face on a daily basis.\r\nPersonally present your solutions to Johan Cruyff Institute and its partner companies, who challenge you with specific strategic problems."},{"pedagogical_model_title":"Different learning environments","pedagogical_model_description":"Imagine a master\u2019s program that goes beyond the boundaries of the classroom. Thanks to technology, you will have access to the virtual campus, the e-learning platform that supports your academic progress and facilitates collaborative team work. Thanks to field trips and the international study trip, you will get to know different companies and sports organizations first-hand."},{"pedagogical_model_title":"You are at the center","pedagogical_model_description":"We accompany you, but we are demanding. We guide you, but you are responsible for your learning process. We prepare you, but in this race, you are the one who competes."}]},"career_opportunities":{"title":"An all-around master","image":66269,"message":"The Master in Sports Business and Marketing covers a wide field of knowledge: whatever your goals, you will have opportunities in different professional fields.","content":"We are closely linked to the sports industry, and we constantly update our programs so that they respond to the needs of the sports entities. These are some of the job opportunities within your reach:","job_opportunities":[{"job_opportunity_title":"Marketing and sponsorship","job_opportunity_description":"<ul>\r\n \t<li>Director of marketing for sports organizations.<\/li>\r\n \t<li>Sponsorship manager for sports organizations.<\/li>\r\n \t<li>Fan engagement specialist.<\/li>\r\n \t<li>Sports industry data analyst.<\/li>\r\n \t<li>Partnerships manager.<\/li>\r\n \t<li>Market analyst.<\/li>\r\n<\/ul>"},{"job_opportunity_title":"Sports competitions","job_opportunity_description":"<ul>\r\n \t<li>Sports director of clubs, federations and sports organizations.<\/li>\r\n<\/ul>"},{"job_opportunity_title":"Management of sports organizations","job_opportunity_description":"<ul>\r\n \t<li>Financial manager in sports organizations.<\/li>\r\n \t<li>Human resources manager in sports organizations.<\/li>\r\n \t<li>Director of sports and leisure companies.<\/li>\r\n<\/ul>"},{"job_opportunity_title":"Sports facilities and events","job_opportunity_description":"<ul>\r\n \t<li>Director of sports facilities.<\/li>\r\n \t<li>Director of sporting events companies.<\/li>\r\n<\/ul>"},{"job_opportunity_title":"Community sports","job_opportunity_description":"<ul>\r\n \t<li>Manager of sports complexes and municipal facilities.<\/li>\r\n \t<li>Manager of non-profit sports foundations.<\/li>\r\n \t<li>Sport manager in public organizations.<\/li>\r\n<\/ul>"},{"job_opportunity_title":"Sports consulting","job_opportunity_description":"<ul>\r\n \t<li>Sports services advisor.<\/li>\r\n<\/ul>"}],"note":"80% of students work in the sports industry after their Master's Degree","video":"https:\/\/www.youtube.com\/watch?v=HlzUuzByWVg","video_thumbnail":74245,"partners_title":"The best network of collaborators","partners_subtitle":"170 partnerships with companies","partners":[62180,40502,39713,62172,40510],"magazines_links":[43196,44143,44259,44163]},"participant_profile":{"title":"Your travel companions","message":"If you believe that the exchange of ideas multiplies talent and you want to educate yourself in a cosmopolitan environment, you\u2019re in the right place.\r\n\r\nAt Johan Cruyff Institute, you will meet people with diverse cultures, from different countries and professional backgrounds, but who have in common their passion for sport.","participant_profile_video":"https:\/\/www.youtube.com\/watch?v=aGV25nxExbs","participant_profile_video_thumbnail":65873,"participant_profile_testimony":[65181],"student_testimonials_title":"Alumni of the master","student_testimonials":[{"alumni_name":"Alex Garc\u00eda Reiss","the_magazine_article":[44259]},{"alumni_name":"Laura d'Angelo","the_magazine_article":[44042]},{"alumni_name":"Vitor Casquinha","the_magazine_article":[44219]}],"classroom_life":"","video_class":null,"video_thumbnail":null},"faculty":{"title":"Learn from the best professionals","message":"University professors and researchers, businessmen, managers, entrepreneurs. All of them are passionate about teaching, and in many cases they combine their educational function with their professional activity.","video":"https:\/\/vimeo.com\/511192438?fl=pl&fe=sh","video_thumbnail":53776,"faculty_pool":[{"professors":[40758,40186,40752,40746,39748,40748,40762,40750,40713,39744]},{"professors":[69803]},{"professors":[39748]},{"professors":[69851]},{"professors":[69997]},{"professors":[40760]},{"professors":[69847]},{"professors":[69653]},{"professors":[69864]},{"professors":null},{"professors":[69809]},{"professors":[69819]},{"professors":null},{"professors":[69707]}]},"admission":{"title":"How can I apply for the program?","message":"If you are interested in joining this program, please complete the pre-registration form. Your application will be reviewed by the Admissions Committee, which will assess your personal and professional achievements, as well as your aspirations and motivation, in relation to the objectives of the programme. Within a maximum of 72 hours, one of our advisors will contact you to provide further information and guide you through the next steps","sections":[{"title":"Requirements","description":"To be eligible for admission, you must meet the following requirements:\r\n<ul>\r\n \t<li>Have a Bachelor\u2019s degree, undergraduate diploma or the equivalent.<\/li>\r\n \t<li>Provide proof of an intermediate level of English proficiency (B2 level or equivalent).<\/li>\r\n<\/ul>\r\n<i>Note: English language proficiency is mandatory for all candidates.<\/i>"},{"title":"Registration","description":"Open until the beginning of the master\u2019s program or until all places are available or untill all places are filled. The program may be subject to change and may be cancelled if the minimum number of students is not reached."},{"title":"Qualification","description":"Certificate for the Master in Sports Business and Marketing from Johan Cruyff Institute, issued by using blockchain technology to guarantee the authenticity and integrity of the certificate."}],"enrollment_steps":true,"enrollment":{"enrollment_steps_title":"Enrollment process","enrollment_steps_description":"The final selection of candidates for the master\u2019s degree is made through a four-stage admission process:","enrollment_steps":[{"enrollment_step_title":"Pre-registration form","enrollment_step_description":"To apply for admission to the program you must fill out a pre-registration form in which you tell us about your personal and professional achievements, so that we can get to know you."},{"enrollment_step_title":"Admissions Committee","enrollment_step_description":"The Admissions Committee of Johan Cruyff Institute studies your file and evaluates your application by examining your profile."},{"enrollment_step_title":"Personal interview","enrollment_step_description":"You are unique, and that is how we treat you. If you meet the requirements, you will have a personal interview where we will assess whether your aspirations and motivations for pursuing this program are in line with the objectives of the program."},{"enrollment_step_title":"Admission","enrollment_step_description":"Within 72 hours, one of our advisors will contact you. If you have received a positive evaluation, he\/she will provide you with all the information you need to enroll in the master\u2019s program."}]},"image_1":69566,"image_2":66255},"faqs":null,"faq_categories":[],"the_magazine":[],"related_programs":null,"product_code":"BCN.101.EN.3","language":"EN","site":"JCI INT","start_schedule_mode":"scheduled","partnership_presentation_items":null},"_links":{"self":[{"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/programs\/56795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/programs"}],"about":[{"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/types\/program"}],"version-history":[{"count":11,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/programs\/56795\/revisions"}],"predecessor-version":[{"id":77269,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/programs\/56795\/revisions\/77269"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/media\/74843"}],"wp:attachment":[{"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/media?parent=56795"}],"wp:term":[{"taxonomy":"program_type","embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/program_type?post=56795"},{"taxonomy":"subject_area","embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/subject_area?post=56795"},{"taxonomy":"study_format","embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/study_format?post=56795"},{"taxonomy":"program_language","embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/program_language?post=56795"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/location?post=56795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}