{"id":57044,"date":"2026-05-10T18:42:00","date_gmt":"2026-05-10T16:42:00","guid":{"rendered":"https:\/\/cruyffalumni.org\/johancruyffinstitute-2026\/?post_type=program&#038;p=57044"},"modified":"2026-09-21T11:46:55","modified_gmt":"2026-09-21T09:46:55","slug":"course-in-sport-sponsorship-strategy-online","status":"publish","type":"program","link":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/program\/course-in-sport-sponsorship-strategy-online\/","title":{"rendered":"Course in Sport Sponsorship: Strategy"},"featured_media":62145,"parent":0,"template":"","program_type":[177],"subject_area":[331,224,225],"study_format":[201],"program_language":[219],"location":[],"class_list":["post-57044","program","type-program","status-publish","has-post-thumbnail","hentry","program_type-courses","subject_area-leadership-and-coaching","subject_area-sport-management","subject_area-sport-marketing-and-sponsorship","study_format-online","program_language-english"],"acf":{"image":67930,"enrollment_label":"Sign up","enrollment_link":"https:\/\/johancruyffinstitute.com\/ecommerce\/?add-to-cart=9403","course_intro":"Sponsorship is a critical resource in the sport business arsenal for governing bodies, rights holders, agencies, brands and fans. Without sponsorship many of the activities we enjoy on a daily basis would not be possible.\r\n\r\nResearch indicates $65 billion is invested globally in sponsorship on a yearly basis. With ticketing, merchandise and media, sponsorship is an integral part of the marketing mix. Understanding the dynamics of sponsorship and the ways it can help build a brand, drive business development or engage fans and communities is essential for all sport business executives.","course_intro_subtitle":"This course peels back the layers of the sponsorship onion to explain, why, where and how sponsorship can be one of the most powerful tools you have in your marketing toolbox.","course_intro_testimony":72011,"qualification":"Certificate for the Course in Sport Sponsorship: Strategy from Johan Cruyff Institute, issued by using blockchain technology to guarantee the authenticity and integrity of the certificate.","modality":"Online","location":[],"venue":"","start_date":"20270112","duration":"10 weeks","credits":"6","credits_unit":"ECTS","program_language":"English or Spanish","price":"1120","price_notes":"","payment_methods":"Payment by installments available","special_conditions":"Discount for members of partner entities","enrollment":"Registration open until the start of the course","note":"The program may be subject to change.\r\nThe institution reserves the right to cancel the edition of the program if it does not meet the minimum number of students.","title_objectives":"Objectives","message_objectives":"The main objectives of the Course in Sport Sponsorship: Strategy is to help the student understand the sponsorship ecosystem and how it can be applied across the sport business, from global to local and from elite to amateur sports. Sponsorship is one of the most universal and flexible tools that is available to a sports organisation, club, team, event or individual to help achieve their goals.\r\n\r\n<img class=\"alignnone size-medium wp-image-71668\" src=\"https:\/\/johancruyffinstitute.cruyffalumni.org\/wp-content\/uploads\/2026\/04\/magnific_2946597205-500x334.webp\" alt=\"\" width=\"500\" height=\"334\" \/>","image_objectives":null,"competencies":"<ul>\r\n \t<li>To understand the sponsorship marketplace and the key drivers.<\/li>\r\n \t<li>The evolution of sponsorship, trends, developments and future direction.<\/li>\r\n \t<li>The added value of sponsorship in the marketing mix.<\/li>\r\n \t<li>Using assets in activation concepts for brands, rights holders and fans.<\/li>\r\n \t<li>Develop proposals and presentations to sell sponsorship programs.<\/li>\r\n \t<li>Measuring the impact of sponsorship through media and market research.<\/li>\r\n<\/ul>","ideal_student_profile_title":"","is_for_you_if":null,"program_message":"The program has 6 credits (ECTS), distributed over 10 weeks. 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