{"id":70460,"date":"2026-08-18T10:31:25","date_gmt":"2026-08-18T08:31:25","guid":{"rendered":"https:\/\/johancruyffinstitute.cruyffalumni.org\/?post_type=program&#038;p=70460"},"modified":"2026-09-17T13:04:37","modified_gmt":"2026-09-17T11:04:37","slug":"course-in-sport-sponsorship-activation-and-measurement-online","status":"publish","type":"program","link":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/program\/course-in-sport-sponsorship-activation-and-measurement-online\/","title":{"rendered":"Course in Sport Sponsorship: Activation and Measurement"},"featured_media":71048,"parent":0,"template":"","program_type":[177],"subject_area":[225],"study_format":[201],"program_language":[219],"location":[],"class_list":["post-70460","program","type-program","status-publish","has-post-thumbnail","hentry","program_type-courses","subject_area-sport-marketing-and-sponsorship","study_format-online","program_language-english"],"acf":{"image":71048,"enrollment_label":"Sign up","enrollment_link":"https:\/\/johancruyffinstitute.com\/ecommerce\/?add-to-cart=9319","course_intro":"A sponsorship contract only creates value when it is activated with purpose and evaluated against clear objectives. Brands and rights holders must translate agreements into experiences, content and relationships that connect with audiences while producing evidence of impact.\r\n\r\nThis course focuses on the stages that follow the strategic sale of sponsorship. You will examine activation planning, creative concepts, stakeholder roles, content, fan engagement, media value, market research and performance indicators. 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