{"id":70472,"date":"2026-08-18T10:39:57","date_gmt":"2026-08-18T08:39:57","guid":{"rendered":"https:\/\/johancruyffinstitute.cruyffalumni.org\/?post_type=program&#038;p=70472"},"modified":"2026-09-21T12:28:01","modified_gmt":"2026-09-21T10:28:01","slug":"course-in-strategic-planning-in-football-online","status":"publish","type":"program","link":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/program\/course-in-strategic-planning-in-football-online\/","title":{"rendered":"Course in Strategic Planning in Football"},"featured_media":71032,"parent":0,"template":"","program_type":[177],"subject_area":[223],"study_format":[201],"program_language":[219],"location":[],"class_list":["post-70472","program","type-program","status-publish","has-post-thumbnail","hentry","program_type-courses","subject_area-football-business","study_format-online","program_language-english"],"acf":{"image":71032,"enrollment_label":"Sign up","enrollment_link":"https:\/\/johancruyffinstitute.com\/ecommerce\/?add-to-cart=8955","course_intro":"A football club needs a shared direction that connects its sporting identity with governance, organization and business decisions. Strategic planning makes that direction explicit and turns ambition into objectives that departments can understand, execute and evaluate.\r\n\r\nThis course guides you through the strategic planning process in football. You will examine ownership and governance, mission and vision, stakeholder and environmental analysis, internal capabilities, departmental roles and strategic alternatives. The final focus is the construction of a coherent plan with objectives, initiatives, responsibilities and performance indicators that can support implementation.","course_intro_subtitle":"Give a football club a shared direction by translating identity and ambition into a plan that can be executed.","course_intro_testimony":72011,"qualification":"Certificate for the Course in Strategic Planning in Football from Johan Cruyff Institute, issued by using blockchain technology to guarantee the authenticity and integrity of the certificate.","modality":"Online","location":[],"venue":"","start_date":"20270330","duration":"5 weeks","credits":"3","credits_unit":"ECTS","program_language":"English or Spanish","price":"685","price_notes":"","payment_methods":"Payment by installments available","special_conditions":"Discount for members of partner entities.","enrollment":"Registration open until the start of the course.","note":"The program may be subject to change.\r\nThe institution reserves the right to cancel the edition of the program if it does not meet the minimum number of students.","title_objectives":"Objectives","message_objectives":"This course aims to teach students the core strategic principles implemented by football clubs, as well as to provide a detailed overview of a club\u2019s ownership and governance model. Students will learn about the various hierarchical structures adopted by different clubs and will gain insight into the various internal departments that form a football club, understanding their roles, functions and how they interact with one another.\r\n\r\n<img class=\"alignnone size-medium wp-image-71668\" src=\"https:\/\/johancruyffinstitute.cruyffalumni.org\/wp-content\/uploads\/2026\/04\/magnific_2946597205-500x334.webp\" alt=\"\" width=\"500\" height=\"334\" \/>","image_objectives":null,"competencies":"After completing the course, participants should be able to:\r\n<ul>\r\n \t<li>Distinguish between different club ownership models.<\/li>\r\n \t<li>Understand the various governance structures implemented by football clubs.<\/li>\r\n \t<li>Explain the role of each department within your club, their structure and who their key figures are.<\/li>\r\n \t<li>Perform a PESTL, SWOT and SMART analysis for your individual clubs.<\/li>\r\n \t<li>Know how to design a basic strategic plan for football clubs of different sizes, identifying core KPIs, budgetary requirements and potential stumbling blocks.<\/li>\r\n<\/ul>","ideal_student_profile_title":"","is_for_you_if":null,"program_message":"","program_module":[56926],"faqs":null,"faq_categories":[586],"related_courses":null,"related_programs":null,"course_description_for_courses_page":"Turn a club\u2019s identity, governance and structure into a strategic football plan with clear objectives, actions and performance indicators.","product_code":"INT.336.EN.1","site":"JCI BCN","language":"EN","show_common_protagonist_block":false,"show_common_communication_block":false,"show_common_why_study_block":false,"show_faqs":true,"show_related_content":true,"show_related_courses":true,"show_related_programs":true,"start_schedule_mode":"scheduled","partnership_presentation_items":null},"_links":{"self":[{"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/programs\/70472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/programs"}],"about":[{"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/types\/program"}],"version-history":[{"count":8,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/programs\/70472\/revisions"}],"predecessor-version":[{"id":76908,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/programs\/70472\/revisions\/76908"}],"acf:term":[{"embeddable":true,"taxonomy":"faqs-type","href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/faqs-type\/586"}],"acf:post":[{"embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/program-module\/56926"},{"embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/testimony\/72011"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/media\/71032"}],"wp:attachment":[{"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/media?parent=70472"}],"wp:term":[{"taxonomy":"program_type","embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/program_type?post=70472"},{"taxonomy":"subject_area","embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/subject_area?post=70472"},{"taxonomy":"study_format","embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/study_format?post=70472"},{"taxonomy":"program_language","embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/program_language?post=70472"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/location?post=70472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}