{"id":74358,"date":"2026-09-04T06:16:51","date_gmt":"2026-09-04T04:16:51","guid":{"rendered":"https:\/\/johancruyffinstitute.cruyffalumni.org\/?post_type=program&#038;p=74358"},"modified":"2026-09-28T11:36:56","modified_gmt":"2026-09-28T09:36:56","slug":"postgraduate-diploma-in-sport-marketing-and-sponsorship-online","status":"publish","type":"program","link":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/program\/postgraduate-diploma-in-sport-marketing-and-sponsorship-online\/","title":{"rendered":"Postgraduate Diploma in Sport Marketing and Sponsorship"},"featured_media":74861,"parent":0,"template":"","program_type":[520],"subject_area":[225],"study_format":[201],"program_language":[219],"location":[],"class_list":["post-74358","program","type-program","status-publish","has-post-thumbnail","hentry","program_type-postgraduate-diplomas","subject_area-sport-marketing-and-sponsorship","study_format-online","program_language-english"],"acf":{"subtitle":"Online","image":74861,"title_2":"","pre_enrollment_button":{"label":"Pre-enroll","link":"https:\/\/johancruyffinstitute.com\/ecommerce\/?add-to-cart=16489"},"brochure_button":{"label":"Download brochure","link":""},"basic_information":{"qualification":"Certificate for the Postgraduate Diploma in Sport Marketing and Sponsorship from Johan Cruyff Institute, issued by using blockchain technology to guarantee the authenticity and integrity of the certificate.","note":"The program may be subject to change.\r\nThe institution reserves the right to cancel the edition of the program if it does not meet the minimum number of students.","modality":"Online","venue":null,"start_date":"20270302","duration":"","credits":30,"credits_unit":"ECTS","credits_unit_custom":"","program_language":"English","schedule":"","price":"4850","price_notes":"","payment_methods":"Payment by installments available","special_conditions":"Discount for alumni and members of partner entities","enrollment":"Registration open until the start of the program"},"introduction":{"message":"In markets that are becoming increasingly more competitive, sport marketing and sponsorship have become high impact areas for business success. Consequently, the training of professionals is growing as a demand for specialists in the whole sport marketing cycle, both in business companies as well as in sport foundations, associations, federations and organizations.\r\n\r\nThis Postgraduate Diploma provides you with the appropriate tools and knowledge for your development as a sport marketing and sponsorship professional in the sports industry.","images":{"image_1":75064,"image_2":75082},"testimonial":[70095]},"objectives":{"title":"Become a Sport Marketing and Sponsorship Professional","image":null,"message":"The main objective of the Postgraduate Diploma in Sport Marketing and Sponsorship is to prepare you to be a sport marketing and sponsorship professional and educate you in the proper use of marketing management and sponsorship tools applied to sport.\r\n\r\n<img class=\"size-medium wp-image-75068\" src=\"https:\/\/johancruyffinstitute.cruyffalumni.org\/wp-content\/uploads\/2026\/09\/empleada-feliz-mirando-pantalla-portatil-sonrisa-leyendo-correo-electronico-buenas-noticias-trabajo-500x333.webp\" alt=\"\" width=\"500\" height=\"333\" \/>","list":{"title":"Learning Outcomes","list":[{"content":"To understand, analyze and implement marketing strategies, development strategies, launching and positioning of new products."},{"content":"To make decisions in relation to the components of product, price, distribution and communication."},{"content":"To understand the qualitative and quantitative analysis and diagnostics tools for sport market research."},{"content":"To understand, analyze and assess the role of digital communities and social media in sport organizations."},{"content":"To interpret financial statements of a sports organization."},{"content":"To understand the basic digital marketing tools."},{"content":"To understand, analyze, and implement sport sponsorship strategies."}]}},"syllabus":{"message":"The Postgraduate Diploma in Sport Marketing and Sponsorship Online is composed of an introductory module, mandatory modules and elective modules. The mandatory modules are divided into foundation modules (Core) and specialization modules (Advanced), linked to this specific program.\r\n\r\nWithin the elective modules you will have to choose 1 foundation module (Elective Core) and take the Elective Advanced.","program_blocks":[{"block_title":"Mandatory","block_ects":18,"block_modules":[{"module":39766,"module_type":"mandatory-core"},{"module":56892,"module_type":"mandatory-core"},{"module":56894,"module_type":"mandatory-core"},{"module":56900,"module_type":"mandatory-advanced"}],"number_of_elective_core_needed":"Choose #","number_of_elective_advanced_needed":"Choose #"},{"block_title":"Electives","block_ects":6,"block_modules":[{"module":56902,"module_type":"elective-core"},{"module":56910,"module_type":"elective-core"},{"module":56908,"module_type":"elective-core"},{"module":56918,"module_type":"elective-core"},{"module":56904,"module_type":"elective-advanced"}],"number_of_elective_core_needed":"Choose 1","number_of_elective_advanced_needed":"Choose #"}],"outdoor_activities_title":"","outdoor_activities_description":"","video":null,"video_thumbnail":null},"pedagogical_model":{"title":"You are the protagonist","image":67943,"message":"The Postgraduate Diploma in Sport Marketing and Sponsorship puts you at the center of your education through a learning by doing methodology.\r\n\r\nWe encourage collaborative work and transfer the content to specific situations in sport marketing and sponsorship (connective teaching methodologies and social constructivism). Our faculty of expert professors and tutors will guide you in the learning process, providing high quality training combined with the flexibility of online study","pedagogical_model_content_title":"Benefits","pedagogical_model_topics":[{"pedagogical_model_title":"Learning 3.0","pedagogical_model_description":"flexible schedules, different learning environments and technologies."},{"pedagogical_model_title":"World-class faculty","pedagogical_model_description":"Interaction with expert faculty and industry professionals."},{"pedagogical_model_title":"Collaborative tools","pedagogical_model_description":"Teamwork, communication and debate."},{"pedagogical_model_title":"Sports-industry oriented","pedagogical_model_description":"Training that approaches the business sector of the sports industry."},{"pedagogical_model_title":"Learning from experience","pedagogical_model_description":"Designed for professional improvement."}]},"career_opportunities":{"title":"Move towards your professional goal","image":null,"message":"Johan Cruyff Institute allows a bridge between potential candidates and the corporate sector involved in sports. Organizations and companies in the sports sector that have vacancies contact us looking for \u201csports-minded\u201d candidates.","content":"People who have completed this Postgraduate Diploma are currently working in the following areas:","job_opportunities":[{"job_opportunity_title":"Sport Marketing and Sponsorship","job_opportunity_description":"Private and public companies"},{"job_opportunity_title":"Advertising and Branding","job_opportunity_description":"advertising agencies and media agencies"},{"job_opportunity_title":"Sports Competition","job_opportunity_description":"professional sports clubs and event organization"},{"job_opportunity_title":"Leadership and Management ","job_opportunity_description":"federations, sports associations, NGOs and foundations"},{"job_opportunity_title":"Sports Consulting ","job_opportunity_description":"private business initiatives"},{"job_opportunity_title":"Sports Journalism","job_opportunity_description":"media agencies and media"}],"note":"80% of students work in the sports industry after completing their program","video":"https:\/\/www.youtube.com\/watch?v=HlzUuzByWVg&t=1s","video_thumbnail":74245,"partners_title":"The best network of collaborators","partners_subtitle":"170 partnerships with companies","partners":[40506,62176,62180,62184,40498,62172,62188,39713,40510],"magazines_links":[44157,43527,42749]},"participant_profile":{"title":"The Postgraduate Diploma in Sport Marketing and Sponsorship from Johan Cruyff Institute is for you, if:","message":"<ul>\r\n \t<li>You are an (ex-) athlete and are looking for a specialized education in sport marketing and sponsorship to give your professional career a boost.<\/li>\r\n \t<li>You\u2019re working in the marketing \/ sponsorship environment and want to specialize in sport marketing and sponsorship.<\/li>\r\n \t<li>You want to complement your education with a postgraduate diploma in sport marketing and sponsorship.<\/li>\r\n \t<li>You are a professional in the sports industry, with experience in the sector but without studies related to sports marketing and sponsorship and you want to improve and update your knowledge of the industry.<\/li>\r\n<\/ul>","participant_profile_video":"https:\/\/www.youtube.com\/watch?v=wIc4Fpu01zM","participant_profile_video_thumbnail":75094,"participant_profile_testimony":[65197],"student_testimonials_title":"Alumni of the program","student_testimonials":[{"alumni_name":"Jonathan Verge","the_magazine_article":[48343]},{"alumni_name":"Nina \u017divkovi\u0107","the_magazine_article":[44089]}],"classroom_life":"","video_class":null,"video_thumbnail":null},"faculty":{"title":"Learn from the best professionals","message":"The Johan Cruyff Institute teachers are experts from the sports sector and combine research and consultancy with teaching. Through their experience and knowledge, they have developed a broad variety of cases and concepts to work with.","video":"https:\/\/www.youtube.com\/watch?v=mJyX8CPlUAY","video_thumbnail":74251,"faculty_pool":null},"admission":{"title":"How can I apply for the program?","message":"If you are interested in joining this program, please complete the pre-registration form. Your application will be reviewed by the Admissions Committee, which will assess your personal and professional achievements, as well as your aspirations and motivation, in relation to the objectives of the programme. Within a maximum of 72 hours, one of our advisors will contact you to provide further information and guide you through the next steps.","sections":[{"title":"Admission Requirements","description":"To be admitted, you must meet one of the following requirements:\r\n<ul>\r\n \t<li>Have a Bachelor\u2019s degree, diploma or equivalent,<\/li>\r\n \t<li>Have at least 3 years of experience in the field of marketing and\/or sponsorship, or<\/li>\r\n \t<li>Have developed a career as a professional athlete.<\/li>\r\n<\/ul>"},{"title":"Qualification","description":"Certificate for the Postgraduate Diploma in Sport Marketing and Sponsorship from Johan Cruyff Institute, issued by using blockchain technology to guarantee the authenticity and integrity of the certificate."}],"enrollment_steps":true,"enrollment":{"enrollment_steps_title":"Enrollment process","enrollment_steps_description":"The final selection of candidates for the program is made through a three-stage admission process:","enrollment_steps":[{"enrollment_step_title":"Pre-registration form","enrollment_step_description":"To apply for admission to the program you must fill out a pre-registration form in which you tell us about your personal and professional achievements, so that we can get to know you."},{"enrollment_step_title":"Admissions Committee","enrollment_step_description":"The Admissions Committee of Johan Cruyff Institute studies your file and evaluates your application by examining your profile."},{"enrollment_step_title":"Admission","enrollment_step_description":"Within 72 hours, one of our advisors will contact you. If you have received a positive evaluation, he\/she will provide you with all the information you need to enroll in the program."}]},"image_1":74514,"image_2":65985},"faqs":null,"faq_categories":[],"the_magazine":[],"related_programs":null,"product_code":"INT.155.EN.1","language":"EN","site":"JCI BCN","start_schedule_mode":"scheduled","partnership_presentation_items":null},"_links":{"self":[{"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/programs\/74358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/programs"}],"about":[{"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/types\/program"}],"version-history":[{"count":10,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/programs\/74358\/revisions"}],"predecessor-version":[{"id":77365,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/programs\/74358\/revisions\/77365"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/media\/74861"}],"wp:attachment":[{"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/media?parent=74358"}],"wp:term":[{"taxonomy":"program_type","embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/program_type?post=74358"},{"taxonomy":"subject_area","embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/subject_area?post=74358"},{"taxonomy":"study_format","embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/study_format?post=74358"},{"taxonomy":"program_language","embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/program_language?post=74358"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/johancruyffinstitute.cruyffalumni.org\/en\/wp-json\/wp\/v2\/location?post=74358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}