{"id":74310,"date":"2026-09-03T15:52:12","date_gmt":"2026-09-03T13:52:12","guid":{"rendered":"https:\/\/johancruyffinstitute.cruyffalumni.org\/?post_type=program&#038;p=74310"},"modified":"2026-09-03T16:04:35","modified_gmt":"2026-09-03T14:04:35","slug":"cursus-sportsponsoring-activatie-en-meting-online","status":"publish","type":"program","link":"https:\/\/johancruyffinstitute.cruyffalumni.org\/nl\/programma\/cursus-sportsponsoring-activatie-en-meting-online\/","title":{"rendered":"Cursus Sportsponsoring: Activatie en Meting"},"featured_media":71049,"parent":0,"template":"","program_type":[381],"subject_area":[509],"study_format":[384],"program_language":[385],"location":[],"class_list":["post-74310","program","type-program","status-publish","has-post-thumbnail","hentry","program_type-cursussen","subject_area-sportmarketing-en-sponsoring","study_format-online","program_language-engels"],"acf":{"image":"","enrollment_label":"Aanmelden","enrollment_link":"https:\/\/johancruyffinstitute.com\/ecommerce\/?add-to-cart=9319","course_intro":"Een sponsorcontract cre\u00ebert pas waarde wanneer het gericht wordt geactiveerd en wordt ge\u00ebvalueerd aan de hand van duidelijke doelstellingen. Merken en rechtenhouders moeten afspraken vertalen naar belevingen, content en interacties die aansluiten bij doelgroepen en tegelijkertijd aantonen welke impact de sponsoring heeft.\r\n\r\nDeze cursus richt zich op de stappen die volgen na de strategische verkoop van sponsoring. Je verdiept je in activatieplanning, creatieve concepten, de rollen van stakeholders, content, fan engagement, mediawaarde, marktonderzoek en prestatie-indicatoren. 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zich het recht voor de editie van het programma te annuleren als het minimumaantal studenten niet wordt gehaald.","title_objectives":"Doelstellingen","message_objectives":"Het belangrijkste doel van de cursus is om studenten inzicht te geven in de verschillende vormen van sponsoring en hen te leren de opgedane kennis toe te passen bij het aantrekken van sponsors en het meten en beoordelen van de impact van sponsoring.\r\n\r\n<img class=\"alignnone size-medium wp-image-71668\" src=\"https:\/\/johancruyffinstitute.cruyffalumni.org\/wp-content\/uploads\/2026\/04\/magnific_2946597205-500x334.webp\" alt=\"\" width=\"500\" height=\"334\" \/>","image_objectives":null,"competencies":"Aan het einde van de cursus kunnen studenten:\r\n\r\n<ul>\r\n <li>De verschillende vormen van sponsoring herkennen en van elkaar onderscheiden.<\/li>\r\n <li>De doelstellingen begrijpen die bedrijven nastreven bij het aangaan van sponsoring.<\/li>\r\n <li>Specifieke sponsorsituaties beoordelen en flexibel inspelen 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