{"id":74472,"date":"2026-09-04T11:37:29","date_gmt":"2026-09-04T09:37:29","guid":{"rendered":"https:\/\/johancruyffinstitute.cruyffalumni.org\/?post_type=program&#038;p=74472"},"modified":"2026-09-07T11:52:26","modified_gmt":"2026-09-07T09:52:26","slug":"professional-certificate-in-sport-marketing-and-brand-management-blended-heerenveen","status":"publish","type":"program","link":"https:\/\/johancruyffinstitute.cruyffalumni.org\/nl\/programma\/professional-certificate-in-sport-marketing-and-brand-management-blended-heerenveen\/","title":{"rendered":"Professional Certificate in Sport Marketing and Brand 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maken voor fans, merken (brandmanagement) en commerci\u00eble resultaten.\r\n\r\nHet programma is ontworpen voor (top)sporters die een volgende stap in hun carri\u00e8re willen zetten en voor (sport)managers en professionals die werken op het gebied van (sport)marketing, finance en\/of operations.\r\nWe cre\u00ebren een inspirerende en hoogwaardige leeromgeving waarbij alle deelnemers ervaren hoe besluitvorming in de sportwereld werkt.","course_intro_subtitle":"Een strategische opleiding voor sporters en professionals in de sport die de commerci\u00eble toekomst van sportorganisaties willen vormgeven.","course_intro_testimony":"","qualification":"Certificaat voor de Professional Certificate in Sport Marketing and Brand Management van Johan Cruyff Institute, uitgegeven met blockchaintechnologie om de authenticiteit en integriteit van het certificaat te garanderen.","modality":"Blended","location":[],"venue":"","start_date":"20260903","duration":"4 maanden","credits":"0","credits_unit":"ECTS","program_language":"Engels","price":"2950","price_notes":"","payment_methods":"Betaling in termijnen mogelijk","special_conditions":"Korting voor alumni en leden van partnerorganisaties","enrollment":"Inschrijving open tot de start van het programma","note":"Het programma kan onderhevig zijn aan wijzigingen.\r\nDe instelling behoudt zich het recht voor de editie van het programma te annuleren als het minimumaantal studenten niet wordt gehaald.","title_objectives":"Doelstellingen","message_objectives":"Het programma biedt deelnemers de kennis en praktische vaardigheden om de fanbeleving te optimaliseren, effectieve marketingstrategie\u00ebn te ontwikkelen en sterke sportmerken op te bouwen.\r\n\r\n<img class=\"alignnone size-medium wp-image-74967\" src=\"https:\/\/johancruyffinstitute.cruyffalumni.org\/wp-content\/uploads\/2026\/08\/Abe_Lenstrastadion_SC_Heerenveen-500x165.webp\" alt=\"\" width=\"500\" height=\"165\" \/>","image_objectives":null,"competencies":"Via de cursussen leren deelnemers om:\r\n<ul>\r\n \t<li>Het gedrag van fans, de behoeften van het publiek en trends in fan engagement te begrijpen.<\/li>\r\n \t<li>Strategie\u00ebn voor fan engagement te ontwikkelen die zorgen voor een sterke connectie met het publiek.<\/li>\r\n \t<li>Sportmarkten, consumenten en stakeholders (belanghebbenden) te analyseren.<\/li>\r\n \t<li>Marketingstrategie\u00ebn, positionering en communicatieplannen voor sportorganisaties te ontwikkelen.<\/li>\r\n \t<li>Marketingkansen te identificeren en de marketingmix binnen de sport toe te passen.<\/li>\r\n \t<li>Het strategische belang van branding in voetbal en sport te begrijpen.<\/li>\r\n \t<li>Sportmerken effectief te cre\u00ebren, te activeren en te managen.<\/li>\r\n \t<li>Branding- en marketingtools te gebruiken om prestaties te meten en resultaten te evalueren<\/li>\r\n \t<li>Actuele trends in de sector, zoals digitalisering en internationalisering, toe te 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