Román Pascual, commercial director of the Johan Cruyff Institute, attended a round table organized by Tecnocampus Mataro, as an activity linked to the subject of ICT Tools (information and communications technology) applied to companies.
The university wants to give students the opportunity to learn in a practical way and, based on the experience of the speakers who already use new technologies, to understand how the use of these impact on the business world.
Román explained how from the commercial area a CRM (customer relationship management) implementation requires adapting to a new environment that will eventually end up changing your working life. His participation is part of a series of lectures given by different experts in both the commercial and technological fields.
