Business solutions

“Students had the invaluable experience of interacting and connecting with leading figures, giving them a broad and diverse view of the sports industry. Beyond their perspective as fans, they explored what it means to be a manager, a sports agent, to build a brand, and the strategies behind marketing and club management. The program is specifically designed with their profile as young sports enthusiasts in mind, which is why speakers communicate using a ‘team language.’ Many arrived with curiosity to explore this world and find an initial path within it. I am confident this experience will provide them with significant advantages, as it has been truly enriching.”

“The program exceeded all my expectations and I enjoyed it immensely. Although each day had a slightly different focus, everything was interconnected and cohesive. I especially value the speakers’ commitment; it was clear they had carefully prepared their sessions, tailoring them specifically to us. Despite being a young group, they did not simplify the content; they provided high-quality information without holding back.”

“Having a partner like Johan Cruyff Institute, a leader in educating the next generation of sports professionals, gives us a powerful tool so that people passionate about sport can contribute positively. In this way, our athletes, coaches, administrators, and executives can access a unique education that allows them to understand football and sport in general from a perspective they would not otherwise have.”

“The Certificate Program in Sports Analytics has broadened my understanding of data analysis in the sports world. During the program, I learned various data analysis tools and techniques applied in professional sports. In addition, the professors provided relevant and in-depth material, which greatly helped me understand complex concepts. I recommend it to any professional who wants to deepen their knowledge of data analysis in a sports context.”

“I loved this experience of visiting the Johan Cruyff Institute headquarters in Barcelona and having the opportunity to attend a congress of the scale of SportBiz Europe, listening to testimonials from some of the most prominent figures in the global sports industry. I see this experience as a great opportunity for growth and development, for networking, and for staying up to date. It was incredibly enriching, and I wish it had lasted longer. I would love to do it again!”

“We came to this Sport Study Trip with colleagues from Latin America, from Peru and Mexico, and we are very happy with the experiences we had here in Barcelona during this week-long program. We had in-person visits to various sports institutions in the city and masterclasses with highly experienced speakers from within the industry. It has been very enriching and absolutely recommendable.”

“We strongly believe that it is essential to be able to clearly explain to the sports industry all the events that are organized. In this forum, benchmark events are discussed and analyzed, and there is still significant room for improvement in terms of cohesion and collaborative work. We can all benefit from a stronger sector, a clear commitment to international sport, and opening our territory as a top-tier sports destination. Promoting these types of formats, built around existing events, is a very positive approach. Expanding these spaces with the participation of the sports market, institutions, sponsors, and marketing and sponsorship professionals allows us to give voice and visibility to our projects. We hope institutions continue to support this initiative and that we can open this forum to an even wider audience.”

“The joint organization of the forums “The Legacy of Sports Events in Mallorca” and “The Legacy of Sports Events in Catalonia” has allowed us to create highly valuable spaces for debate and reflection on the impact of sports events in the region. The involvement of Johan Cruyff Institute, both academically and institutionally, has been key to ensuring the quality, rigor, and relevance of the content. We also highly value the internship agreement we maintain annually with the institution. Each year, we have the opportunity to welcome students in training who contribute with commitment and talent to the development of our events. This collaboration enriches both parties and reinforces our commitment to education and the professionalization of the sports sector. Finally, we also appreciate the opportunity to deliver occasional talks to showcase our company and the way we work. These sessions allow us to bring professional reality closer to students, present our Barcelona office, and establish initial contact with future professionals in the sector.”

“Working with Johan Cruyff Institute to co-organize the first Sports Education Forum in Georgia has been an incredible experience. From the start, the collaboration was marked by a shared passion for knowledge, excellence, and the long-term development of sports. Johan Cruyff Institute brought not only world-class expertise but also a spirit of openness and partnership that made the event a true success. This initiative has played a significant role in elevating the conversation around sports education in Georgia. It has helped connect local professionals, educators, and policymakers with global best practices and new ideas, something that has long been missing in our country. For me personally, the most valuable takeaway was seeing how much untapped potential exists in Georgia’s sports ecosystem. The enthusiasm of the participants, the depth of the discussions, and the connections made during the Forum have reaffirmed our belief that investing in education is essential to building a stronger, more professional future for sports in our country. We are proud to have taken this first step together with Johan Cruyff Institute and look forward to building on this foundation in the years to come.”