Your goals, experience and way of studying guide your choice. Our programs span different academic levels and formats, with practical learning focused on real challenges in the sports industry.
Connect your organization with the knowledge, talent and partnerships it needs to grow in the sports industry. From developing your teams and accessing talent to building strategic partnerships, Johan Cruyff Institute brings together practical expertise and a global sports network to support your goals.
Choose the place and learning experience that best fit your goals and your life. Our campuses, including our Virtual Campus, offer different ways to learn, grow professionally and connect with an international community rooted in the sports industry.
Different learning experiences. One global community. A shared passion for sport.
Get to know Johan Cruyff Institute. Sport, management and social commitment shape our mission, values and a practical, collaborative approach to education.
Understand the sports industry from different angles. Analysis, interviews and stories bring context to current issues in Sport Management, Sport Marketing and Sponsorship, Football Business and Coaching and Dual career, and to the people and ideas shaping the industry.
The SportBusiness International rankings are a key reference for evaluating the best postgraduate programs in sports management worldwide. These rankings are published by SportBusiness Magazine, the leading industry publication providing news, analysis, and opinion on the global sports business sector.
The rankings are based on two extensive surveys conducted among alumni who graduated three years prior to publication and among the academic institutions themselves. These surveys assess both the quality of teaching received and the return on investment of the programs.
The main objective of these rankings is to provide students and professionals interested in master’s and postgraduate programs in sports management with a reliable tool to make informed decisions about their education and career development.
The on-campus and online Sports Management Master’s programs at Johan Cruyff Institute have consistently remained among the top positions in Europe for more than 10 consecutive years. This achievement demonstrates the quality and recognition the programs have earned over time.
Universitat Autònoma de Barcelona (UAB), one of Johan Cruyff Institute’s academic partners, is globally recognized in the educational field. UAB is not only one of the leading academic institutions in Spain but has also proven to be a world-class university on the global stage.
Universitat Autònoma de Barcelona (UAB) has established itself as one of the most prestigious academic institutions internationally. Its strong position in global rankings such as the QS World University Rankings (QS WUR), the Times Higher Education World University Rankings (THE WUR), and the Academic Ranking of World Universities (ARWU) reflects its firm commitment to academic excellence, cutting-edge research, and comprehensive student education.
These recognitions, the result of rigorous and objective evaluations, confirm UAB’s role as a key player in the global university landscape. UAB’s endorsement of Johan Cruyff Institute programs is a guarantee of quality and excellence.
In 2022, Johan Cruyff Institute established a partnership agreement with Loughborough University, strengthening its mission to provide high-quality sports education and training. This alliance allows Johan Cruyff Institute to benefit from the immense prestige and academic excellence of Loughborough, one of the leading universities in the United Kingdom and globally in sports-related fields.
Loughborough University, internationally recognized for its academic excellence, has been awarded five stars in the independent QS Stars rating system and was named, for the eighth consecutive year, the world’s best university for sports-related studies according to the QS World University Rankings by Subject 2024. This distinction reinforces its alignment with the philosophy and objectives of Johan Cruyff Institute, focused on developing leaders in the sports industry.
In addition, its strong positions in rankings such as the Complete University Guide 2024 and the Guardian University League Table 2024, among others, reflect its firm commitment to educational quality, innovation, and excellence in training.
Through a strategic partnership agreement signed in 2026, Johan Cruyff Institute and UCFB offer a wide range of academic programs aimed at developing future leaders in the sports industry.
University Campus of Football Business (UCFB) is one of the leading higher education institutions specializing in the football and sports industry in the United Kingdom. UCFB offers students an engaging curriculum in a unique environment, with iconic campuses in London and Manchester.
In the Whatuni Student Choice Awards 2025, considered the most important annual awards in the United Kingdom, UCFB received an overall rating of 3.0, standing out particularly for its facilities, with a 4.5 rating for accommodation. Additionally, in the National Student Survey 2024, the institution ranked above the national average in areas such as academic support and student mental well-being.
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