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The Magazine by Johan Cruyff Institute

Understand the sports industry from the inside

Stories, ideas and professional voices that help you understand how the sports industry works and where you could fit in.

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Cruyff Education Hub in Papendal: where sport and personal development come together

Featured story

After the success of the first Cruyff Education Hub in Heerenveen, a second one will open in Papendal, offering athletes, educational institutions,…

Editorial selection

Perspectives from across the sports industry

Explore analysis, interviews and professional stories that explain how the sports industry works and evolves.

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Start here

Choose the question you want to answer

If you arrive with curiosity but not yet a plan, these routes help you move from interest to understanding and from understanding to your next academic step.

Career transition Turn sporting experience into your next career step Explore how athletes build new careers in leadership, learning and life beyond competition. Management path Understand how sport organizations work Start with the decisions behind clubs, federations, events and sport businesses. Commercial path Learn how sport creates value Follow sponsorship, fan engagement, CRM and the commercial logic that moves the industry. Football path Go deeper into football business Read about clubs, leagues, governance and the decisions that shape the game off the pitch.

Explore the industry

Choose the area you want to understand better

Each topic opens a different part of the sports industry, with articles that explain how it works, which roles it connects to and where you can keep learning.

Sport management Learn how sport organizations are managed. 257 articles Latest in this area
Eelco Groen: “In major sports event management, you have to be able to adapt in seconds” Sport marketing and sponsorship Explore sponsorship, fan engagement and brand value in sport. 98 articles Latest in this area
“After starting the master’s program, I stopped seeing sport only as a fan and began to approach it from a professional perspective.” Football business Inside clubs, leagues and the global football industry. 186 articles Latest in this area
Keegan Wasserfall, CEO of Cape Town City FC: “Education is essential if we want to improve sport in Africa” Coaching and dual career Coaching, athlete development and career transition in sport. 79 articles Latest in this area
Bram Lomans: “The best learning happens when students tackle real challenges from the sports industry”

Professional voices

People shaping the sports industry

Interviews and first-person stories about the roles, decisions and experiences behind the work.

Why this perspective

Where education meets the reality of sport

Johan Cruyff Institute learns from students, alumni, professors and industry partners every day. The Magazine brings those perspectives together so you can understand the sports industry with more context, more clarity and a clearer next step.

Your next step

Find the academic program that fits your direction

When an article helps you see where you want to grow, compare the academic programs, formats and learning paths connected to that area of the industry.

Guidance

Need help choosing your next program?

If you are comparing paths, our team can help you identify the format and focus that best fit your profile.

Ask for an appointment

“Quality without results is pointless. Results without quality is boring.”

Johan Cruyff

Newsletter

The Magazine

Stay informed with the latest ideas, stories and trends shaping the sports industry.

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