SPECIALIZED DIPLOMAS
Specialize in a specific area of the sports industry
Johan Cruyff Institute’s Specialized Diplomas are designed for those who want to deepen their expertise in a specific discipline and develop knowledge and skills that can be directly applied in a professional environment.
Specialized Diplomas in Sport Management
Specialised Diplomas in Sport Management focus on defined management and operational challenges. The offer covers sport management, sustainability and sport tourism through applied learning connected to organizations and projects.
Online
On campus
Blended
Specialized Diplomas in Sport Marketing and Sponsorship
Brands, audiences and commercial partnerships are the starting point. These diplomas let you specialize in sport marketing or sponsorship, from positioning and value propositions to activation and measurement.
Specialized Diplomas in Football Business
Football operates through its own network of clubs, competitions, audiences and revenue streams. This diploma connects commercial management, fan engagement and digital transformation to explain how the football business works.

“I think this has been a door that opens, a way to expand the mind, and I feel prepared to face any of the challenges I hope to encounter in the area of sports business and, in particular, football.”
André Miche Essoungou Co-Founder Kobo Sport Master in Football Business
FAQs
What is a Specialized Diploma?
A Specialized Diploma is a structured learning pathway made up of several related courses that allows participants to gain in-depth expertise in a specific area of the sports industry. It is designed to develop targeted knowledge and skills through a practical, flexible, and professionally focused approach.
Why should I pursue a Specialized Diploma at Johan Cruyff Institute?
Specialized Diplomas offer a flexible and progressive way to gain expertise in a specific field. Through a curriculum built around multiple related courses, they provide practical, up-to-date learning tailored to the needs of professionals who want to expand their knowledge and skills in a particular area of the sports industry.
Who are Specialized Diplomas designed for?
Specialized Diplomas are designed for professionals, athletes, and individuals interested in developing specific competencies within a particular area of the sports industry, without the time commitment required for a postgraduate program or master's degree.
How do I know which Specialized Diploma is right for me?
The best choice depends on your interests, experience, and career goals. If you're looking to develop expertise in a specific discipline through a structured and flexible learning pathway, a Specialized Diploma may be the ideal option. Our Admissions team can help you identify the program that best matches your profile and objectives.
What are the admission requirements for a Specialized Diploma?
Admission requirements may vary by program. Each Specialized Diploma webpage provides information about the recommended candidate profile, any prior educational background required (when applicable), and the enrollment process.