Johan Cruyff Institute and Universitat Autònoma de Barcelona (UAB) collaborate to jointly deliver the University Master’s Degree in Sports Management linked to the Faculty of Economics and Business of the UAB.
The University Master’s Degree in Sports Management is a 9-month program that examines the most important aspects of management applied to sport. Classes from expert faculty members, who are closely linked to the sports sector, are combined with master classes with exclusive speakers from the world of sport administration and management, outdoor visits (field trips) and study trips that will enrich the experience you’ll have with your classmates and, broaden your network of contacts in the world of sport.
“In the Master’s program, I learned a great deal from the practical experience of the lecturers and guest speakers, as well as from my classmates, who came from different countries and had diverse backgrounds, but complemented one another extremely well.”
Vitor Casquinha Commercial Sponsorship Analyst Kings League
Certificate for the University Master's Degree in Sports Management from Johan Cruyff Institute, issued by using blockchain technology to guarantee the authenticity and integrity of the certificate.
€166 per ECTS credit. Tuition fee: €9,960: €1,000 pre-enrollment fee + €8,960 enrollment fee + €30.21 non-refundable enrollment fees. Course fee for 2026/27
Payment by installments available
Discount for alumni and members of partner entities
Registration open until the start of the program
The program may be subject to change.
The institution reserves the right to cancel the edition of the program if it does not meet the minimum number of students.
The investment you make for a few months ensures a lasting impact on your career and is an experience for life.
A full program of online seminars with industry experts is an excellent opportunity to expand your professional network.
We compile for you a list of job offers from around the world in the field of sports and send them to you on a weekly basis.
At Johan Cruyff Institute we sign agreements with different entities in the sports sector to provide you with professional opportunities with great future prospects.
The Study Trip is an immersive learning experience designed to connect academic knowledge with real-world practice. Through visits to leading sports organizations and sessions with industry professionals, students gain first-hand insights into how the sports industry operates at the highest level. The Study Trip fosters experiential learning, professional networking, and a global perspective, helping students better understand the challenges and opportunities of the sports business while bringing classroom concepts to life. Optional, with an additional charge.
6 goals to help you excel professionally
The main objective of the University Master’s Degree in Sports Management is to guide you in your development as an integrated sport management professional and train you in the use of management tools to recognize business opportunities, establish strategies, anticipate changes, optimize resources and analyze information with sound judgement.
Upon the completion of the program, you will be able to:
12 Modules 60 ECTS
The study plan of the University Master’s Degree in Sports Management consists of 10 compulsory study subjects.
54 ECTS
54 ECTS
6 ECTS
6 ECTS
6 ECTS
6 ECTS
6 ECTS
6 ECTS
6 ECTS
6 ECTS
6 ECTS
6 ECTS
6 ECTS
Choose 1
6 ECTS
6 ECTS
6 ECTS
You are the protagonist
The University Master’s Degree in Sports Management puts you at the center of your education. You will enjoy learning based on a learning-by-doing methodology. We encourage collaborative work and transfer the content to specific situations in sport management (connective teaching methodologies and social constructivism). Our expert faculty staff will guide you in the learning process, providing high quality training with the flexibility of online study.
Johan Cruyff Institute uses a learning environment rich in educational tools to foster a model based on the interaction between the student, the group and the teacher.
Choose from multiple career paths
Prepare yourself to perform multiple functions in different areas of sport and apply what you learn immediately in your professional work, either for a company or organization or as an entrepreneur.
People who have completed this Master are currently working in the areas of:
Sports director of clubs, federations and sports organizations.
Sports services advisor
>75% Of students work in the sports industry after their master’s degree
Is this the master’s degree you are looking for?
The University Master’s Degree in Sports Management is right for you, if:
“My motivation for pursuing this master’s degree was to combine sports, which is my passion, with work, and it has become a gateway to achieving my goal, both academically, through the transfer of specific knowledge, and professionally as well.”
Marc Vila Fernández Media Attendance Assistant UEFA
Alumni of the master
Learn from the best professionals
University professors and researchers, businessmen, managers, entrepreneurs… All of them are passionate about teaching, and in many cases they combine their educational function with their professional activity.
How can I apply for the program?
If you are interested in joining this program, please complete the pre-registration form. Your application will be reviewed by the Admissions Committee, which will assess your personal and professional achievements, as well as your aspirations and motivation, in relation to the objectives of the programme. Within a maximum of 72 hours, one of our advisors will contact you to provide further information and guide you through the next steps.
This master’s degree is an official university degree and, therefore, you need a bachelor’s degree (180 ECTS in the EU, or equivalent) to be able to do it.
Admission conditions vary depending on your academic record:
No entrance exam
You can access the master’s degree if you have an official university degree in the fields of Business Administration, Economics, Marketing, Tourism, or their equivalents.
With entrance exam
If you have a university degree in another discipline you can also access the program, but you will have to take an exam where we evaluate your knowledge in four areas: accounting, marketing, finance and strategic management (therefore the master’s degree is also suitable for those of you who have some kind of business background).
Certificate for the University Master’s Degree in Sports Management from Johan Cruyff Institute, issued by using blockchain technology to guarantee the authenticity and integrity of the certificate.
€192 per ECTS credit (Tuition fee: €11,520: €1,000 pre-enrolment fee + €10,520 enrolment fee + €30.21 non-refundable enrolment fees). Course fee for 2026/27.
The final selection of candidates for the program is made through a four-stage admission process:
To apply for admission to the program you must fill out a pre-registration form in which you tell us about your personal and professional achievements, so that we can get to know you.
The Admissions Committee of Johan Cruyff Institute studies your file and evaluates your application by examining your profile.
You are unique, and that is how we treat you. If you meet the requirements, you will have a personal interview where we will assess whether your aspirations and motivations for pursuing this program are in line with the objectives of the program.
Within 72 hours, one of our advisors will contact you. If you have received a positive evaluation, he/she will provide you with all the information you need to enroll in the master’s program.
“Johan Cruyff Institute’s Blended Master is very well organized to make everything compatible. It has allowed me not only to follow the classes while competing in another part of the world, but also to get good grades. Competition and travel are no excuse for not taking a master’s degree. It’s a perfect program.”
“I would definitely recommend studying at Johan Cruyff Institute to anyone looking to start a career in the sports industry. Opportunities like this are rare, you gain exposure to all levels of the sector, from innovation and marketing to sponsorship and governance.”
“Completing this program helped me understand topics like fan engagement, digital marketing, and e-sports on a deeper level, which enhances what I can offer my students.”
“Tailored to the sector or interests of the students, the teachers present cases and examples related to the specific industry or sport that resonates with the majority of the students. Additionally, the program offers outstanding networking opportunities, fostering the development of lifelong friendships.”
Johan Cruyff Institute offers specialized master's degrees in Sport Management, Sport Marketing and Sponsorship, Football Business, and Coaching. Each program combines advanced knowledge, strategic insight, and practical application to prepare students for leadership roles in the sports industry. Depending on the program and market, master's degrees are available in online, on-campus, or blended formats.
Johan Cruyff Institute is an academic institution dedicated exclusively to the sports industry, created to educate the next generation of sports leaders. Our programs combine academic excellence with a hands-on methodology based on real-world challenges, faculty made up of leading industry professionals, and an international network of students, alumni, and sports organizations. Everything is inspired by Johan Cruyff's philosophy of learning by doing and leading with impact.
The best choice depends on your academic background, professional experience, career goals, and availability. Whether you're looking to accelerate your career, specialize in a particular field, or prepare for greater leadership responsibilities, our Admissions team can help you identify the master's degree that best matches your profile and aspirations.
If there is anything you could not find on this page, send us your question and our admissions team will get back to you.
“In the Master in Sport Management, you touch on all the areas you need as a sport manager”
