Course in eSports — Online

eSports combine competition, entertainment, technology and online communities in an ecosystem that differs from traditional sport. Understanding the sector means examining the relationships between publishers, organizers, teams, players, platforms, brands and audiences.

This course introduces the structure and business of eSports. You will explore competitions and formats, team and player management, communication, content, sponsorship, monetization, technology and legal considerations. The program provides a broad perspective for analyzing how value is created and distributed and how organizations can approach opportunities in a fast-evolving digital sector.

Understand how competition, entertainment, technology and online communities create the business of eSports.

Lukas Dorda Johan Cruyff Institute, Associate Academic Director - Johan Cruyff Institute

“The sports industry is constantly evolving, and professionals need to continue developing their knowledge to stay prepared for new challenges. Our online courses offer the opportunity to deepen your knowledge in different areas, update your skills, and gain a broader perspective on the trends and opportunities shaping the future of sports.”

Lukas Dorda Associate Academic Director Johan Cruyff Institute

Basic information

Qualification
Certificate for the Course in eSports from Johan Cruyff Institute, issued by using blockchain technology to guarantee the authenticity and integrity of the certificate.
Modality
Online
Duration
5 weeks
Credits
3 ECTS
Program language
English
Start date
17/11/2026
Enrollment
Registration open until the start of the program
Price
€ 685.-
Payment methods
Payment by installments available
Special conditions
Discount for alumni and members of partner entities
The program may be subject to change.
The institution reserves the right to cancel the edition of the program if it does not meet the minimum number of students.

Objectives

The objective of this course is to help you understand the differences and similarities that exist between managing and leading sports compared to eSports.

We offer you a 360º panorama that introduces you to the history and the competitive video game industry today, to be able to immerse ourselves in the specific drivers for managing competitions, teams, communication channels and content, organization of events and/or the legal framework.

COMPETENCIES

Understanding of the following aspects of the eSports business:

  • Institutionalized Ecosystem vs. NonInstitutionalized Ecosystem.
  • Local Environment vs. Multilocal Environment.
  • Face-to-face companies vs. Totally digital companies.
  • Traditional technology vs. Mixed technologies.
  • Little Intensive in Startups vs. Basically Startups.
  • Clear Legislation vs. Ambiguous Legislation.
  • Standard communication channels vs. Own communication channels
START DATE

17/11/2026

The program

6 topics 3 ECTS

T1 The eSports industry
T2 Differential aspects of Sports Management regarding eSports Management
T3 A Digital Business. Digital Manager
T4 Legal aspects of eSports
T5 Digital business models
T6 The technological paradigm of a digital native industry

Course in eSports

Starts 17/11/2026

Enroll now

FAQs

What online courses does Johan Cruyff Institute offer?

Johan Cruyff Institute offers specialized online courses across a variety of areas within the sports industry. These flexible, practical, short-term programs are designed to help you develop or update specific knowledge and skills while allowing you to learn at your own pace from anywhere in the world.

Why should I study an online course at Johan Cruyff Institute?

Our online courses combine flexibility, practical learning, and up-to-date content to help you develop targeted skills with a study schedule that fits your availability. They are an excellent option for professionals, athletes, and anyone looking to continue their education without interrupting their work or personal commitments.

Who are the online courses designed for?

Our online courses are intended for sports industry professionals, athletes, students, and anyone interested in gaining or updating knowledge in specific areas of the sports industry. Depending on the course, they may be suitable for both experienced professionals and individuals looking to begin a career in sports.

How do I know which online course is right for me?

The best choice depends on your interests, experience, and career goals. If you're looking to develop a specific skill, update your knowledge, or explore a new area of the sports industry, an online course may be the ideal option. Our Admissions team can help you identify the program that best fits your profile.

Do I need previous experience in sports?

It depends on the course. Some programs are open to anyone interested in the sports industry, while others require previous knowledge or professional experience. Please refer to the course webpage for specific admission requirements.

Have a question about this program?

If there is anything you could not find on this page, send us your question and our admissions team will get back to you.

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