A strong sponsorship is more than visibility. It needs a clear strategic fit between a brand and a sport property, a compelling commercial proposition, purposeful activation and evidence of the value created.
This Specialized Diploma follows that full sponsorship cycle. You will work with strategy, sales proposals, activation, contracts, measurement and KPIs, while digital marketing adds the channels and content needed to extend reach and fan engagement. The result is a connected view of how sponsorship is planned, activated and evaluated.
“The sports industry is constantly evolving, and professionals need to continue developing their knowledge to stay prepared for new challenges. Our online courses offer the opportunity to deepen your knowledge in different areas, update your skills, and gain a broader perspective on the trends and opportunities shaping the future of sports.”
Lukas Dorda Associate Academic Director Johan Cruyff Institute
The main objective of the Specialized Diploma is to prepare you to be a sport sponsorship professional and educate you in the proper use of sponsorship tools applied to sport.
3 Modules 15 ECTS
The program has 15 credits (ECTS),distributed in 3 modules, which can be consecutive or not, depending on the academic calendar. It contains 2 modules of 6 ECTS and 1 module of 3 ECTS. Each module is composed of various teaching units (UD) and each one consists of a continuous assessment test, in which you interactively apply theory, complemented with solving exercises and practical cases.
15 ECTS
15 ECTS
6 ECTS
6 ECTS
3 ECTS
We'll assign you a personal tutor, who will guide your work/study schedule around your work and/or sports schedule. Your tutor will be responsible for supporting you throughout the entire training process, providing personalized monitoring of your academic progress throughout the program.
Communication and resolution of doubts will be carried out through:
Mail: response within a maximum of 24 hours.
Support via chat/calls/videoconference.
30-minute personal (individual) tutoring
Lead the commercial and brand decisions that drive modern sport organizations.
View courseLead the commercial and brand decisions that drive modern sport organizations.
View courseConnect sport consumers, markets and brands to shape positioning, the marketing mix and communication for products, services and events.
View courseConnect market insight, events, fan engagement and digital channels to design sport marketing strategies that create relevant audience value.
View programTurn sport data into decisions on performance, fans and business using analytics, artificial intelligence and connected technologies.
View courseConnect audiences, media economics and broadcast rights to increase the reach and commercial value of sport content across channels.
View courseTurn sponsorship agreements into measurable value through activation plans, brand alignment, audience impact and relevant performance indicators.
View courseShape football narratives and media projects for broadcast, digital and emerging platforms while understanding how media transform the game.
View courseJohan Cruyff Institute is globally recognized for its innovative approach to education in sports management and marketing, embodying the spirit and values of the legendary footballer Johan Cruyff.
By choosing to study here, students have the unique opportunity to learn from industry leaders, engage in practical, real-world projects, and network with professionals from across the sports world.
The Johan Cruyff Institute’s courses are structured to provide a solid foundation of knowledge and skills, ensuring students are well-prepared and confident as they enter the rapidly evolving and highly competitive sports sector. The blend of academic study and industry exposure guarantees a comprehensive understanding of the field, enhancing employability and success in various roles within the sports industry.
Johan Cruyff Institute offers specialized online courses across a variety of areas within the sports industry. These flexible, practical, short-term programs are designed to help you develop or update specific knowledge and skills while allowing you to learn at your own pace from anywhere in the world.
Our online courses combine flexibility, practical learning, and up-to-date content to help you develop targeted skills with a study schedule that fits your availability. They are an excellent option for professionals, athletes, and anyone looking to continue their education without interrupting their work or personal commitments.
Our online courses are intended for sports industry professionals, athletes, students, and anyone interested in gaining or updating knowledge in specific areas of the sports industry. Depending on the course, they may be suitable for both experienced professionals and individuals looking to begin a career in sports.
The best choice depends on your interests, experience, and career goals. If you're looking to develop a specific skill, update your knowledge, or explore a new area of the sports industry, an online course may be the ideal option. Our Admissions team can help you identify the program that best fits your profile.
It depends on the course. Some programs are open to anyone interested in the sports industry, while others require previous knowledge or professional experience. Please refer to the course webpage for specific admission requirements.
If there is anything you could not find on this page, send us your question and our admissions team will get back to you.
