Specialized Diploma in Sustainability in Sport — Online

Sustainability in sport is not limited to environmental action. It also involves governance, social responsibility, the role of sport in society and the way organizations align long-term strategy with their wider impact.

This Specialized Diploma connects strategic management with sustainability and corporate social responsibility. You will examine sport through social, political and cultural perspectives, explore identity, diplomacy and development, and work with the design and evaluation of CSR strategies. The program helps place sustainability within the broader management decisions of sport organizations.

Place sustainability within sport strategy by connecting governance, social responsibility, identity, diplomacy and long-term impact.

Lukas Dorda Johan Cruyff Institute, Associate Academic Director - Johan Cruyff Institute

“The sports industry is constantly evolving, and professionals need to continue developing their knowledge to stay prepared for new challenges. Our online courses offer the opportunity to deepen your knowledge in different areas, update your skills, and gain a broader perspective on the trends and opportunities shaping the future of sports.”

Lukas Dorda Associate Academic Director Johan Cruyff Institute

Basic information

Qualification
Certificate for the Specialized Diploma in Sustainability in Sport from Johan Cruyff Institute, issued by using blockchain technology to guarantee the authenticity and integrity of the certificate.
Modality
Online
Duration
20 weeks
Credits
12 ECTS
Program language
English
Start date
09/03/2027
Enrollment
Registration open until the start of the course
Price
€ 1,990.-
Payment methods
Payment by installments available
Special conditions
Discount for members of partner entities
The program may be subject to change.
The institution reserves the right to cancel the edition of the program if it does not meet the minimum number of students.

Understand Sport’s Social and Political Impact

The main objective of the Specialized Diploma is to give students a deep knowledge of the role of sport within different social and political frameworks through theory and practical cases, developing CSR policies, analyzing governance within the different social and political spheres, and understanding the global strategic vision of a sports organization.

COMPETENCIES
  • Understand and apply the strategic, global and objective vision of the sports industry from a business perspective.
  • Analyzing the historical, geopolitical, socio-economical, cultural and philosophical dimensions of sport and its place in our societies.
  • Strategically understanding the new perspectives across a variety of sectors, mapping of key actors, typology of games and definition of sport.
  • Design, implement and evaluate a CSR strategy adapted to the characteristics of the sports organization.
START DATE

09/03/2027

Study plan

3 Modules 12 ECTS

The program has 12 credits (ECTS),distributed in 3 modules, which can be consecutive or not, depending on the academic calendar. It contains 1 module of 6 ECTS and 2 modules of 3 ECTS. Each module is composed of various teaching units (UD) and each one consists of a continuous assessment test, in which you interactively apply theory, complemented with solving exercises and practical cases.

Mandatory modules

Mandatory Core

  1. Sustainability in Sport

    3 ECTS

    Introduction. What makes football & sport so unique; its key features
    Sport and Identity. How sport is being used as a tool to affirm cultural identity and seek international recognition
    Sport and Politics. The linkages between Sport and Politics in the twentieth century till these days
    Sport and Diplomacy. Diplomacy through sport and mega sporting events
    Sport for Development and peace. Explore the “grassroot” dimension of “sport for good” and its possible impact on the lives of people and communities
    Sport and Sustainability. The UN 2030 Agenda for Sustainable Development
  2. Corporate Social Responsibility in Sport

    3 ECTS

    ORIGIN AND CONCEPTUAL FRAMEWORK OF CSR
    • Origin
    • Concepts linked to CSR
    • Definitions of CSR
    • Documents linked to CSR
    CSR AND STAKEHOLDERS IN THE WORLD OF SPORT
    • Characteristics of CSR in the world of sport
    • Origin of CSR in sport
    • Dialogue with stakeholders
    ORGANIZATION AND IMPLEMENTATION OF CSR
    • CSR management systems
    • CSR standards
    • CSR initiatives
    • Development of a CSR strategy
    CREATION OF CSR REPORTS
    • Type of reports
    • Preparation of reports
    PATRONAGE
    • Difference between sponsorship and patronage
    • Patronage tools
    • Foundations
    COMMUNICATIONS AND CORPORATE REPUTATION
    • Communications and accountability
    • Managing corporate reputation
    • Measurement indices of corporate reputation
  3. Strategic Management in Sport Organizations

    6 ECTS

    Introduction to the strategic management
    Elements of the internal analysis
    Tools for work team management
    Elements of the external analysis
    Tools for the external analysis
    Diagnosis
    Strategy formulation
    Competitive strategies and their evolution
    The Balanced Scorecard
    Customer focused strategy
    From strategy to execution
    Innovation in strategy

Specialized Diploma in Sustainability in Sport

Starts 09/03/2027

Enroll now

FAQs

What online courses does Johan Cruyff Institute offer?

Johan Cruyff Institute offers specialized online courses across a variety of areas within the sports industry. These flexible, practical, short-term programs are designed to help you develop or update specific knowledge and skills while allowing you to learn at your own pace from anywhere in the world.

Why should I study an online course at Johan Cruyff Institute?

Our online courses combine flexibility, practical learning, and up-to-date content to help you develop targeted skills with a study schedule that fits your availability. They are an excellent option for professionals, athletes, and anyone looking to continue their education without interrupting their work or personal commitments.

Who are the online courses designed for?

Our online courses are intended for sports industry professionals, athletes, students, and anyone interested in gaining or updating knowledge in specific areas of the sports industry. Depending on the course, they may be suitable for both experienced professionals and individuals looking to begin a career in sports.

How do I know which online course is right for me?

The best choice depends on your interests, experience, and career goals. If you're looking to develop a specific skill, update your knowledge, or explore a new area of the sports industry, an online course may be the ideal option. Our Admissions team can help you identify the program that best fits your profile.

Do I need previous experience in sports?

It depends on the course. Some programs are open to anyone interested in the sports industry, while others require previous knowledge or professional experience. Please refer to the course webpage for specific admission requirements.

Have a question about this program?

If there is anything you could not find on this page, send us your question and our admissions team will get back to you.

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