On December 3 and 4, London Stadium will host the Everything in Sport: Women Edition congress sponsored by Johan Cruyff Institute, and we will have a stand offering information about all our academic programs in sport management, sport marketing and sponsorship, football business and coaching.
We work with institutions and companies that share our mission and values, and among them are those that promote gender equality and being respectful to all people, races, religions and cultures. Everything in Sport will bring together an important cast of key actors in the sports industry who will, on this occasion, focus on the contribution of women in the growth of the sector from positions of leadership and responsibility.
Sport is one of the most powerful platforms for promoting gender equality, and progress has been made in terms of women’s access to sport through promotion and awareness campaigns, but there are still many challenges to face when it comes to women being appointed to leadership roles within the sector’s administration and governance. The aim of Everything in Sport is to contribute to the standardization of equal opportunities, and that of Johan Cruyff Institute is to ensure, through its education programs in sport management, that these positions of responsibility are more accessible to women.