Alessandra Nencioni
Former football professional
Johan Cruyff Institute
The Academic Legacy of Johan Cruyff
Mastering the Business of Sport
Business Solutions
Empower your organization's talent with training programs designed for the professional sports sector.
Our talent
Steve Martin
Commercial director
What my players need, if they want to work in the football industry when they retire, is to...
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Esther Vergeer
Directora del torneo ATP ABN AMRO de tenis
Un torneo no es sólo jugar a tenis. En su organización cuenta la parte financiera, comercial, y de...
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Kepa Larumbe
FCB Professor
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⟶Johan Cruyff
My vision of sport management is quite simple. I believe that people who are passionate about sports are the best to lead sports organizations.
Founder of Johan Cruyff Institute
Latest news
See all newsNew Professional Certificate in Sport Marketing and Brand Management Blended Heerenveen: Strategic Training to Lead the Sports Business
Cruyff Education at the premiere of the docuseries “Cruyff” in a packed Johan Cruyff Arena
The Cruyff Education Hub in Heerenveen welcomed a visit from Portugal’s National Dual Career Program (UAARE)
The Magazine
Johan Cruyff Institute
The change starts here: four Johan Cruyff Institute graduates leading the sports industry
“After starting the master’s program, I stopped seeing sport only as a fan and began to approach it from a professional perspective.”
Jorge Giordano Director of National Teams at the Uruguayan Football Association (AUF): “Football is one sport, and management is another sport”
Latest news and trends in the sports business world. Keep updated!
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