MASTER'S DEGREES
Choose the master’s degree that best fits your career
At Johan Cruyff Institute, we offer different options to help you specialize and advance your career in the sports industry. You can choose from:
University Master’s Degree
Offered in collaboration with the Universitat Autònoma de Barcelona (UAB): leads to an official university degree recognized within the Spanish higher education system.
Continuing Education Master’s Degrees
Including master’s degrees offered in collaboration with UAB and Johan Cruyff Institute’s own master’s degrees: professionally oriented qualifications designed to provide specialized knowledge and support career development.
Master’s Degrees in Sport Management
Leading a sport organization means aligning people, resources and operations behind one strategy. The programs prepare you to manage clubs, federations, events and other entities from an internal, cross-functional perspective.
Online
On campus
Blended
Master's Degrees in Sport Marketing and Sponsorship
The relationship between fans, brands and partners shapes the value of a sport proposition. The focus is on market insight, positioning, fan engagement, sponsorship and activation, with outcomes that can be measured.
Master's Degrees in Football Business
A football club brings together sporting and business decisions that cannot be separated. The programs cover club strategy, governance, talent, finance and commercial management within football’s own ecosystem.
“Johan Cruyff Institute’s Blended Master is very well organized to make everything compatible. It has allowed me not only to follow the classes while competing in another part of the world, but also to get good grades. Competition and travel are no excuse for not taking a master’s degree. It’s a perfect program.”
Belén Morán Romero PROAD Consultant CSD - High Performance Athlete Support Program Master in Sports Business and Marketing
FAQs
What master’s degrees does Johan Cruyff Institute offer?
Johan Cruyff Institute offers specialized master's degrees in Sport Management, Sport Marketing and Sponsorship, Football Business, and Coaching. Each program combines advanced knowledge, strategic insight, and practical application to prepare students for leadership roles in the sports industry. Depending on the program and market, master's degrees are available in online, on-campus, or blended formats.
Why should I pursue a master’s degree at Johan Cruyff Institute?
Johan Cruyff Institute is an academic institution dedicated exclusively to the sports industry, created to educate the next generation of sports leaders. Our programs combine academic excellence with a hands-on methodology based on real-world challenges, faculty made up of leading industry professionals, and an international network of students, alumni, and sports organizations. Everything is inspired by Johan Cruyff's philosophy of learning by doing and leading with impact.
How do I know which master’s degree is right for me?
The best choice depends on your academic background, professional experience, career goals, and availability. Whether you're looking to accelerate your career, specialize in a particular field, or prepare for greater leadership responsibilities, our Admissions team can help you identify the master's degree that best matches your profile and aspirations.