Sport organizations operate in an environment shaped by changing audiences, new competitors, technology and growing commercial pressure. Leading in this context requires more than setting objectives: it requires understanding the organization, reading the market and choosing where to compete.
This course develops a practical strategic management framework for clubs, federations and other sport organizations. You will work with internal and external analysis, diagnosis, competitive strategy, the Balanced Scorecard and implementation tools to connect long-term direction with day-to-day decisions.
“The sports industry is constantly evolving, and professionals need to continue developing their knowledge to stay prepared for new challenges. Our online courses offer the opportunity to deepen your knowledge in different areas, update your skills, and gain a broader perspective on the trends and opportunities shaping the future of sports.”
Lukas Dorda Associate Academic Director Johan Cruyff Institute
The main objective of the Course in Strategic Management of Sport Organizations is to understand the principles of strategic management applied to the sports sector. The student will be able to initiate work in analyzing the strategic, global and objective vision of the sport sector from the business point of view.
12 topics 6 ECTS
The program has 6 credits (ECTS), spread over 10 weeks. The course is composed of various teaching units (UD) and each one consists of a continuous assessment test, in which you interactively apply theory, complemented with solving exercises and practical cases.
Turn sport data into decisions on performance, fans and business using analytics, artificial intelligence and connected technologies.
View courseTransform challenges into viable opportunities using innovation methods, entrepreneurial thinking and business models designed for sport.
View courseCoordinate matchday and non-matchday venue operations across safety, risk, hospitality, accessibility and performance control.
View courseConnect fan experience, smart venues, data and emerging technology to lead digital transformation and create new revenue streams in sport.
View courseNavigate contracts, transfers, disciplinary procedures, doping, governance and arbitration through a practical view of international sport law.
View courseTurn sport assets into commercial value across sponsorship, ticketing, retail and media rights using structured, customer-focused sales methods.
View courseTurn financial information into sound decisions on budgets, funding and investment for the sustainable management of sport organizations.
View courseBalance service quality, operations and financial viability to plan and manage sport facilities that perform for users and organizations.
View courseJohan Cruyff Institute offers specialized online courses across a variety of areas within the sports industry. These flexible, practical, short-term programs are designed to help you develop or update specific knowledge and skills while allowing you to learn at your own pace from anywhere in the world.
Our online courses combine flexibility, practical learning, and up-to-date content to help you develop targeted skills with a study schedule that fits your availability. They are an excellent option for professionals, athletes, and anyone looking to continue their education without interrupting their work or personal commitments.
Our online courses are intended for sports industry professionals, athletes, students, and anyone interested in gaining or updating knowledge in specific areas of the sports industry. Depending on the course, they may be suitable for both experienced professionals and individuals looking to begin a career in sports.
The best choice depends on your interests, experience, and career goals. If you're looking to develop a specific skill, update your knowledge, or explore a new area of the sports industry, an online course may be the ideal option. Our Admissions team can help you identify the program that best fits your profile.
It depends on the course. Some programs are open to anyone interested in the sports industry, while others require previous knowledge or professional experience. Please refer to the course webpage for specific admission requirements.
If there is anything you could not find on this page, send us your question and our admissions team will get back to you.
