Course in Data Analytics in Sport — Online

Sport generates data through athletes, competitions, venues, digital platforms and commercial activity. The challenge is not collecting more information, but identifying what matters and transforming it into decisions that improve performance, fan understanding and organizational management.

This course offers a 360-degree view of data analytics in sport. You will explore fan and performance analytics, connected devices, artificial intelligence, machine learning and blockchain applications. The program also examines how predictive models are built and how available technologies can be combined to create useful analytics for a real sport context.

Turn complex sport data into clearer decisions about performance, fans and business.

Lukas Dorda Johan Cruyff Institute, Associate Academic Director - Johan Cruyff Institute

“The sports industry is constantly evolving, and professionals need to continue developing their knowledge to stay prepared for new challenges. Our online courses offer the opportunity to deepen your knowledge in different areas, update your skills, and gain a broader perspective on the trends and opportunities shaping the future of sports.”

Lukas Dorda Associate Academic Director Johan Cruyff Institute

Basic information

Qualification
Certificate for the Course in Data Analytics in Sport from Johan Cruyff Institute, issued by using blockchain technology to guarantee the authenticity and integrity of the certificate.
Modality
Online
Duration
5 weeks
Credits
3 ECTS
Program language
English
Start date
13/10/2026
Enrollment
Registration open until the start of the program
Price
€ 685.-
Payment methods
Payment by installments available
Special conditions
Discount for alumni and members of partner entities
The program may be subject to change.
The institution reserves the right to cancel the edition of the program if it does not meet the minimum number of students.

Objectives

The main objective of this course is to educate the students on the utilization of data to take objective and measured decisions when it comes to managing athletes, fans or entire organizations.

COMPETENCIES

At the end of the module, participants will:

  • Understand the importance of data in business.
  • Value the amount of data produced in sport and work with it.
  • Appreciate how data drives decisions in other businesses and adopt those principles in sport.
  • Know how data generated on multiple platforms can produce a valuable predicted outcome.
  • Know how to use available technology to build useful sport analytics.
START DATE

13/10/2026

The program

7 topics 3 ECTS

T1 Data in sport vs other industries
T2 Fan engagement data & analytics
T3 Performance analytics
T4 The role of IoT in sport
T5 Machine learning & AI in sport to predict/prevent outcome (match results, injuries)
T6 Blockchain potential cases and uses in sport (athletes sport passport, medical records, smart contracts)
T7 Build your own analytics

Course in Data Analytics in Sport

Starts 13/10/2026

Enroll now

FAQs

What online courses does Johan Cruyff Institute offer?

Johan Cruyff Institute offers specialized online courses across a variety of areas within the sports industry. These flexible, practical, short-term programs are designed to help you develop or update specific knowledge and skills while allowing you to learn at your own pace from anywhere in the world.

Why should I study an online course at Johan Cruyff Institute?

Our online courses combine flexibility, practical learning, and up-to-date content to help you develop targeted skills with a study schedule that fits your availability. They are an excellent option for professionals, athletes, and anyone looking to continue their education without interrupting their work or personal commitments.

Who are the online courses designed for?

Our online courses are intended for sports industry professionals, athletes, students, and anyone interested in gaining or updating knowledge in specific areas of the sports industry. Depending on the course, they may be suitable for both experienced professionals and individuals looking to begin a career in sports.

How do I know which online course is right for me?

The best choice depends on your interests, experience, and career goals. If you're looking to develop a specific skill, update your knowledge, or explore a new area of the sports industry, an online course may be the ideal option. Our Admissions team can help you identify the program that best fits your profile.

Do I need previous experience in sports?

It depends on the course. Some programs are open to anyone interested in the sports industry, while others require previous knowledge or professional experience. Please refer to the course webpage for specific admission requirements.

Have a question about this program?

If there is anything you could not find on this page, send us your question and our admissions team will get back to you.

Contact us
All emails include an unsubscribe link. You may opt-out at any time. See our privacy policy.
I agree to the Privacy Policy.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

This site is registered on wpml.org as a development site. Switch to a production site key to remove this banner.