The Master in Sport Business Online has two specializations, one in sport management and another in sport marketing and sponsorship, providing a comprehensive understanding of the sports business industry from different perspectives. By offering both specializations, students have the flexibility to tailor their education to their career goals and interests, and they can develop a broad range of skills that are applicable to various roles in the sports business industry.
Sport marketing and sponsorship specialize in the commercial aspects of sports organizations. It provides the knowledge and skills necessary to promote and market sports organizations and their products and services.
“Scheduling assignments around my personal life helped me strike a balance. The program’s lack of strict schedules allowed me to manage my time effectively.”
Roberto Iglesias Pitch Management Mercedes-Benz Stadium
Certificate for the Master in Sport Business from Johan Cruyff Institute, issued by using blockchain technology to guarantee the authenticity and integrity of the certificate.
Payment by installments available
Discount for alumni and members of partner entities
Registration open until the start of the program
The program may be subject to change.
The institution reserves the right to cancel the edition of the program if it does not meet the minimum number of students.
The investment you make for a few months will have a lasting impact on your career and is an experience for life.
A full program of online seminars with industry experts is an excellent opportunity to expand your professional network.
We compile for you a list of job offers from around the world in the field of sports and send them to you on a weekly basis.
You study from anywhere in the world, but you are always in contact with your teachers, professionals and classmates, so your learning experience is very engaging.
If you want to go further, the program offers you the possibility of a trip where you will continue your studies while living an unforgettable experience. Not included in the price.
13 objectives to go further
The main objective of the Master in Sport Business Online is to provide you with a comprehensive understanding of the sports industry and the skills needed to succeed in this field. The program is designed to prepare you for a variety of roles within the sports industry, including key areas such as management, marketing, sponsorship and event management.
Just get going, you have a future to conquer and now you can follow the path where your vocation for sport and your career expectations in marketing, management, sponsorship and event management converge.
These are the keys to a program designed to launch your professional project, during which you learn to:
20 Modules 60 ECTS
The Master in Sport Business Online is composed of an introductory module, mandatory modules and elective modules. The mandatory modules are divided into foundation modules (Core) and specialization modules (Advanced), linked to this specific program.
Within the elective modules you will have to choose between different group of modules to create your own specialization.
39 ECTS
24 ECTS
6 ECTS
6 ECTS
6 ECTS
6 ECTS
15 ECTS
3 ECTS
6 ECTS
6 ECTS
21 ECTS
12 ECTS
Choose #
3 ECTS
3 ECTS
3 ECTS
3 ECTS
3 ECTS
3 ECTS
9 ECTS
Choose #
3 ECTS
3 ECTS
3 ECTS
3 ECTS
3 ECTS
6 ECTS
6 ECTS
You are the protagonist
In the Master in Sport Business, you are immersed in an ecosystem designed to help you perform at your best, progressing alongside professionals from the sports industry with the continuous support of a dedicated program manager, experienced faculty who mentor and guide you, and an academic team that has carefully designed every aspect of the master’s program.
This is how you learn:
You learn theoretical concepts and quickly put them into practice, while using the most innovative tools in sport marketing and sponsorship.
You are faced with solving real business problems, tackling challenges posed by companies in the sports industry.
We support you in your studies, but we are demanding. We guide you, but you are responsible for your learning process.
Choose from multiple career paths
Our programs are constantly updated to meet the needs of companies and expand your range of career options. The latest trends in sport marketing are waiting for you.
This master’s degree offers you a balance between generalist and specialized knowledge, so it also opens doors in other areas:
80% of the faculty at Johan Cruyff Institute are working professionals as well as professors.
Is this your next step?
The Master in Sport Business from Johan Cruyff Institute is for you, if:
“One of the most important lessons I gained from the master’s degree was to reflect more deeply on the impact of sport. I am now more aware of this as a sports manager and custodian of the field.”
Tom Pedersen Head of Strategy and Development EuroHockey
Alumni of the master
Learn from the best professionals
The Johan Cruyff Institute faculty is made up of professionals from the sports industry who know how to connect what they teach in the classroom with the situations they encounter in their day-to-day professional lives.
They do so through the analysis of practical cases, simulations, workshops, the creation of interdisciplinary working teams, and by bringing students closer to the practical realities of the industry.
How can I apply for the program?
If you are interested in joining this program, please complete the pre-registration form. Your application will be reviewed by the Admissions Committee, which will assess your personal and professional achievements, as well as your aspirations and motivation, in relation to the objectives of the programme. Within a maximum of 72 hours, one of our advisors will contact you to provide further information and guide you through the next steps.
To take this master’s degree you must meet one of these three requirements:
You can take the program in English or in Spanish (with some materials in English).
If you successfully complete the different modules of the study program, you will receive the academic title of Master in Sport Business (specialization in Sport Marketing and Sponsorship) from Johan Cruyff Institute.
The final selection of candidates for the program is made through a three-stage admission process:
To apply for admission to the program you must fill out a pre-registration form in which you tell us about your personal and professional achievements, so that we can get to know you.
The Admissions Committee of Johan Cruyff Institute studies your file and evaluates your application by examining your profile.
Within 72 hours, one of our advisors will contact you. If you have received a positive evaluation, he/she will provide you with all the information you need to enroll in the master’s program.
“Johan Cruyff Institute’s Blended Master is very well organized to make everything compatible. It has allowed me not only to follow the classes while competing in another part of the world, but also to get good grades. Competition and travel are no excuse for not taking a master’s degree. It’s a perfect program.”
“I would definitely recommend studying at Johan Cruyff Institute to anyone looking to start a career in the sports industry. Opportunities like this are rare, you gain exposure to all levels of the sector, from innovation and marketing to sponsorship and governance.”
“Completing this program helped me understand topics like fan engagement, digital marketing, and e-sports on a deeper level, which enhances what I can offer my students.”
“Tailored to the sector or interests of the students, the teachers present cases and examples related to the specific industry or sport that resonates with the majority of the students. Additionally, the program offers outstanding networking opportunities, fostering the development of lifelong friendships.”
Johan Cruyff Institute offers specialized master's degrees in Sport Management, Sport Marketing and Sponsorship, Football Business, and Coaching. Each program combines advanced knowledge, strategic insight, and practical application to prepare students for leadership roles in the sports industry. Depending on the program and market, master's degrees are available in online, on-campus, or blended formats.
Johan Cruyff Institute is an academic institution dedicated exclusively to the sports industry, created to educate the next generation of sports leaders. Our programs combine academic excellence with a hands-on methodology based on real-world challenges, faculty made up of leading industry professionals, and an international network of students, alumni, and sports organizations. Everything is inspired by Johan Cruyff's philosophy of learning by doing and leading with impact.
The best choice depends on your academic background, professional experience, career goals, and availability. Whether you're looking to accelerate your career, specialize in a particular field, or prepare for greater leadership responsibilities, our Admissions team can help you identify the master's degree that best matches your profile and aspirations.
If there is anything you could not find on this page, send us your question and our admissions team will get back to you.
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