In markets that are becoming increasingly more competitive, sport marketing and sponsorship have become high impact areas for business success. Consequently, the training of professionals is growing as a demand for specialists in the whole sport marketing cycle, both in business companies as well as in sport foundations, associations, federations and organizations.
This Postgraduate Diploma provides you with the appropriate tools and knowledge for your development as a sport marketing and sponsorship professional in the sports industry.
“I would describe my experience at Johan Cruyff Institute as a strategic support in decision-making, especially from a business perspective. I had several ideas, but this program helped me think more strategically about what is worthwhile from a business, product, and marketing standpoint.”
Alex García Reiss Co-founder Funatik
Certificate for the Postgraduate Diploma in Sport Marketing and Sponsorship from Johan Cruyff Institute, issued by using blockchain technology to guarantee the authenticity and integrity of the certificate.
Payment by installments available
Discount for alumni and members of partner entities
Registration open until the start of the program
The program may be subject to change.
The institution reserves the right to cancel the edition of the program if it does not meet the minimum number of students.
The investment you make for a few months will have a lasting impact on your career and is an experience for life.
A full program of online seminars with industry experts is an excellent opportunity to expand your professional network.
We compile for you a list of job offers from around the world in the field of sports and send them to you on a weekly basis.
You study from anywhere in the world, but you are always in contact with your teachers, professionals and classmates, so your learning experience is very engaging.
If you want to go further, the program offers you the possibility of a trip where you will continue your studies while living an unforgettable experience. Not included in the price.
Become a Sport Marketing and Sponsorship Professional
The main objective of the Postgraduate Diploma in Sport Marketing and Sponsorship is to prepare you to be a sport marketing and sponsorship professional and educate you in the proper use of marketing management and sponsorship tools applied to sport.
Learning Outcomes
9 Modules 30 ECTS
The Postgraduate Diploma in Sport Marketing and Sponsorship Online is composed of an introductory module, mandatory modules and elective modules. The mandatory modules are divided into foundation modules (Core) and specialization modules (Advanced), linked to this specific program.
Within the elective modules you will have to choose 1 foundation module (Elective Core) and take the Elective Advanced.
6 ECTS
6 ECTS
6 ECTS
6 ECTS
3 ECTS
3 ECTS
3 ECTS
3 ECTS
3 ECTS
You are the protagonist
The Postgraduate Diploma in Sport Marketing and Sponsorship puts you at the center of your education through a learning by doing methodology.
We encourage collaborative work and transfer the content to specific situations in sport marketing and sponsorship (connective teaching methodologies and social constructivism). Our faculty of expert professors and tutors will guide you in the learning process, providing high quality training combined with the flexibility of online study
Benefits
flexible schedules, different learning environments and technologies.
Interaction with expert faculty and industry professionals.
Teamwork, communication and debate.
Training that approaches the business sector of the sports industry.
Designed for professional improvement.
Move towards your professional goal
Johan Cruyff Institute allows a bridge between potential candidates and the corporate sector involved in sports. Organizations and companies in the sports sector that have vacancies contact us looking for “sports-minded” candidates.
People who have completed this Postgraduate Diploma are currently working in the following areas:
Private and public companies
advertising agencies and media agencies
professional sports clubs and event organization
federations, sports associations, NGOs and foundations
private business initiatives
media agencies and media
80% of students work in the sports industry after completing their program
The Postgraduate Diploma in Sport Marketing and Sponsorship from Johan Cruyff Institute is for you, if:
“During the Master in Football Business Online at Johan Cruyff Institute, I focused on technology and data analysis, areas I hadn’t worked with before. This helped me better understand emerging technologies and expand my knowledge.”
Carlos Marinho Ticketing Venue Configuration Coordinator UEFA
Alumni of the program
Learn from the best professionals
The Johan Cruyff Institute teachers are experts from the sports sector and combine research and consultancy with teaching. Through their experience and knowledge, they have developed a broad variety of cases and concepts to work with.
How can I apply for the program?
If you are interested in joining this program, please complete the pre-registration form. Your application will be reviewed by the Admissions Committee, which will assess your personal and professional achievements, as well as your aspirations and motivation, in relation to the objectives of the programme. Within a maximum of 72 hours, one of our advisors will contact you to provide further information and guide you through the next steps.
To be admitted, you must meet one of the following requirements:
Certificate for the Postgraduate Diploma in Sport Marketing and Sponsorship from Johan Cruyff Institute, issued by using blockchain technology to guarantee the authenticity and integrity of the certificate.
The final selection of candidates for the program is made through a three-stage admission process:
To apply for admission to the program you must fill out a pre-registration form in which you tell us about your personal and professional achievements, so that we can get to know you.
The Admissions Committee of Johan Cruyff Institute studies your file and evaluates your application by examining your profile.
Within 72 hours, one of our advisors will contact you. If you have received a positive evaluation, he/she will provide you with all the information you need to enroll in the program.
“Johan Cruyff Institute’s Blended Master is very well organized to make everything compatible. It has allowed me not only to follow the classes while competing in another part of the world, but also to get good grades. Competition and travel are no excuse for not taking a master’s degree. It’s a perfect program.”
“I would definitely recommend studying at Johan Cruyff Institute to anyone looking to start a career in the sports industry. Opportunities like this are rare, you gain exposure to all levels of the sector, from innovation and marketing to sponsorship and governance.”
“Completing this program helped me understand topics like fan engagement, digital marketing, and e-sports on a deeper level, which enhances what I can offer my students.”
“Tailored to the sector or interests of the students, the teachers present cases and examples related to the specific industry or sport that resonates with the majority of the students. Additionally, the program offers outstanding networking opportunities, fostering the development of lifelong friendships.”
A postgraduate program is a specialized academic program designed to provide in-depth knowledge in a specific area of the sports industry. It combines advanced learning, a practical methodology, and the expertise of industry professionals to develop skills that can be immediately applied in the workplace. It is an ideal option for professionals who want to specialize or advance their careers through a shorter commitment than a master's degree.
Johan Cruyff Institute's Postgraduate Diplomas combine academic excellence, practical learning, and an international perspective on the sports industry. You'll learn from experienced professionals and industry experts, develop specialized skills, and become part of a global community of students and alumni.
A postgraduate program is the right choice for professionals who want to specialize in a specific area of the sports industry without committing to a longer master's degree. It is especially suited for those looking to update their knowledge, develop new skills, or prepare for new professional challenges.
Admission requirements vary by program. Each postgraduate program webpage provides detailed information about the ideal candidate profile, required academic background, professional experience (when applicable), and the documentation needed to apply.
Not always. Some Postgraduate Diplomas are designed for professionals with experience in the sports industry, while others are also open to candidates from different sectors who are looking to transition into sports. Please refer to the specific admission requirements for each program.
If there is anything you could not find on this page, send us your question and our admissions team will get back to you.
“In the sports industry, profiles with the ability to learn quickly will become increasingly valuable.”
