The University Master’s Degree in Sports Management offers, on the one hand, an overview of the most relevant aspects in the operations of companies in the current sports industry, and on the other hand, dissects some more specific areas, such as the management of events and sports facilities and sport sponsorship.
The program not only provides the theoretical knowledge necessary to understand the context of the sector, but above all, it focuses on practical learning and developing the most necessary competencies and skills required in sport management.
This master’s degree is aimed primarily at people who are passionate about sport, involved in both the business and sport fields, at athletes (active or not) who want to educate themselves in sport management, and university graduates who want to focus their professional career on the sports industry.
“The international student community provided a diverse and dynamic learning environment, fostering global perspectives. The study trip to Amsterdam was a standout, offering firsthand exposure to sports-related companies, clubs, and organizations. This program has not only equipped me with valuable insights but has also facilitated meaningful connections in th esports business realm.”
Ensar Demir Financial Systems Lead Sportradar
Certificate for the University Master's Degree in Sports Management from Johan Cruyff Institute, issued by using blockchain technology to guarantee the authenticity and integrity of the certificate.
Online
€166 per ECTS credit. Tuition fee: €9,960: €1,000 pre-enrollment fee + €8,960 enrollment fee + €30.21 non-refundable enrollment fees. Course fee for 2026/27
Installment payment options available
Discount for alumni and members of related entities
Registration open. Limited places available
The program may be subject to change.
The institution reserves the right to cancel the edition of the program if it does not meet the minimum number of students.
The investment you make for a few months will have a lasting impact on your career and is an experience for life.
A full program of online seminars with industry experts is an excellent opportunity to expand your professional network.
We compile for you a list of job offers from around the world in the field of sports and send them to you on a weekly basis.
You study from anywhere in the world, but you are always in contact with your teachers, professionals and classmates, so your learning experience is very engaging.
If you want to go further, the program offers you the possibility of a trip where you will continue your studies while living an unforgettable experience. Not included in the price.
8 Goals to help you excel professionally
Meet the business reality, learn to recognize business opportunities, anticipate changes, be prepared to make the most of the resources of any company or sports organization.
These are the objectives of a program designed to launch your professional project:
12 Modules 60 ECTS
The study plan of the University Master’s Degree in Sports Management consists of 10 compulsory study subjects.
54 ECTS
54 ECTS
6 ECTS
6 ECTS
6 ECTS
6 ECTS
6 ECTS
6 ECTS
6 ECTS
6 ECTS
6 ECTS
6 ECTS
6 ECTS
Choose 1
6 ECTS
6 ECTS
6 ECTS
The online program includes the possibility to participate in the study trip to Amsterdam (at a surcharge).
You are the protagonist
The University Master’s Degree in Sports Management puts you at the center of your education. You will enjoy learning based on a learning-by-doing methodology. We encourage collaborative work and transfer the content to specific situations in sport management (connective teaching methodologies and social constructivism). Our expert faculty staff will guide you in the learning process, providing high quality training with the flexibility of online study.
Johan Cruyff Institute uses a learning environment rich in educational tools to foster a model based on the interaction between the student, the group and the teacher.
Learn theoretical concepts and quickly put them into practice while using the most innovative tools in sport management.
Work on different projects with people of different nationalities and professional backgrounds who share with you their team spirit and passion for sport.
Face real business challenges, tackling the challenges that companies in the sports sector face on a daily basis.
Imagine a master’s degree where it is possible to go beyond the boundaries of the classroom, whether it is virtual or faceto-face.
Choose from multiple career paths
Prepare yourself to perform multiple functions in different areas of sport and apply what you learn immediately in your professional work, either for a company or organization or as an entrepreneur.
We have created a master’s degree that gives you an overview of sport management, but also delves into various functional areas of companies operating in this market. These are some of the job opportunities available to you:
75% of students work in the sports industry after their Master’s Degree.
Is this the Master's degree you are looking for?
The University Master’s Degree in Sports Management Online is right for you, if:
“The application of the knowledge was a boost to the development of the sport at the time and to my professional development and is still very useful in my current work.”
Elena Usova Assistant Tournament Director Mixed Ability Rugby World Cup
Alumni of the master
Learn from the best professionals
University professors and researchers, businessmen, managers, entrepreneurs… All of them are passionate about teaching, and in many cases they combine their educational function with their professional activity.
How can I apply for the program?
If you are interested in joining this program, please complete the pre-registration form. Your application will be reviewed by the Admissions Committee, which will assess your personal and professional achievements, as well as your aspirations and motivation, in relation to the objectives of the programme. Within a maximum of 72 hours, one of our advisors will contact you to provide further information and guide you through the next steps.
This master’s degree is an official university degree and, therefore, you need a bachelor’s degree (180 ECTS in the EU, or equivalent) to be able to do it. Admission conditions vary depending on your academic record:
No entrance exam
You can access the master’s degree if you have an official university degree in the fields of Business Administration, Economics, Marketing, Tourism, or their equivalents.
With entrance exam
If you have a university degree in another discipline you can also access the program, but you will have to take an exam where we evaluate your knowledge in four areas: accounting, marketing, finance and strategic management (therefore the master’s degree is also suitable for those of you who have some kind of business background).
€166 per ECTS credit. Tuition fee: €9,960: €1,000 pre-enrollment fee + €8,960 enrollment fee + €30.21 non-refundable enrollment fees. Course fee for 2026/27
The final selection of candidates for the program is made through a four-stage admission process:
To apply for admission to the program you must fill out a pre-registration form in which you tell us about your personal and professional achievements, so that we can get to know you.
The Admissions Committee of Johan Cruyff Institute studies your file and evaluates your application by examining your profile.
You are unique, and that is how we treat you. If you meet the requirements, you will have a personal interview where we will assess whether your aspirations and motivations for pursuing this program are in line with the objectives of the program.
Within 72 hours, one of our advisors will contact you. If you have received a positive evaluation, he/she will provide you with all the information you need to enroll in the master’s program.
“Johan Cruyff Institute’s Blended Master is very well organized to make everything compatible. It has allowed me not only to follow the classes while competing in another part of the world, but also to get good grades. Competition and travel are no excuse for not taking a master’s degree. It’s a perfect program.”
“I would definitely recommend studying at Johan Cruyff Institute to anyone looking to start a career in the sports industry. Opportunities like this are rare, you gain exposure to all levels of the sector, from innovation and marketing to sponsorship and governance.”
“Completing this program helped me understand topics like fan engagement, digital marketing, and e-sports on a deeper level, which enhances what I can offer my students.”
“Tailored to the sector or interests of the students, the teachers present cases and examples related to the specific industry or sport that resonates with the majority of the students. Additionally, the program offers outstanding networking opportunities, fostering the development of lifelong friendships.”
Johan Cruyff Institute offers specialized master's degrees in Sport Management, Sport Marketing and Sponsorship, Football Business, and Coaching. Each program combines advanced knowledge, strategic insight, and practical application to prepare students for leadership roles in the sports industry. Depending on the program and market, master's degrees are available in online, on-campus, or blended formats.
Johan Cruyff Institute is an academic institution dedicated exclusively to the sports industry, created to educate the next generation of sports leaders. Our programs combine academic excellence with a hands-on methodology based on real-world challenges, faculty made up of leading industry professionals, and an international network of students, alumni, and sports organizations. Everything is inspired by Johan Cruyff's philosophy of learning by doing and leading with impact.
The best choice depends on your academic background, professional experience, career goals, and availability. Whether you're looking to accelerate your career, specialize in a particular field, or prepare for greater leadership responsibilities, our Admissions team can help you identify the master's degree that best matches your profile and aspirations.
If there is anything you could not find on this page, send us your question and our admissions team will get back to you.
2nd SPORTS BUSINESS Job Fair: a benchmark for talent in the sports industry
