Media determine how sport is consumed, financed and experienced around the world. Sport organizations need to understand the interests of audiences, advertisers, broadcasters and digital platforms before they can build an effective media strategy.
This course examines the economics and transformation of sport media. You will study sport content, media companies, globalization, consumer behavior, audience research, advertising markets, digital migration and audiovisual consumption. A central focus is the management of broadcast rights and the strategic decisions that can generate exposure, distribution and revenue for sport organizations.
“The sports industry is constantly evolving, and professionals need to continue developing their knowledge to stay prepared for new challenges. Our online courses offer the opportunity to deepen your knowledge in different areas, update your skills, and gain a broader perspective on the trends and opportunities shaping the future of sports.”
Lukas Dorda Associate Academic Director Johan Cruyff Institute
The main objective of the Course in Sport Media is to give students a deep knowledge of the economics of all types of media (theory) and the opportunity to work on practical cases.
To enable students to be autonomous in establishing and implementing a media strategy.
8 topics 3 ECTS
Lead the commercial and brand decisions that drive modern sport organizations.
View courseLead the commercial and brand decisions that drive modern sport organizations.
View courseConnect sport consumers, markets and brands to shape positioning, the marketing mix and communication for products, services and events.
View courseTurn sport data into decisions on performance, fans and business using analytics, artificial intelligence and connected technologies.
View courseTurn sponsorship agreements into measurable value through activation plans, brand alignment, audience impact and relevant performance indicators.
View courseShape football narratives and media projects for broadcast, digital and emerging platforms while understanding how media transform the game.
View courseConnect fan experience, smart venues, data and emerging technology to lead digital transformation and create new revenue streams in sport.
View courseUnderstand the eSports ecosystem through its competitions, teams, digital business models, communication, technology and legal framework.
View courseJohan Cruyff Institute offers specialized online courses across a variety of areas within the sports industry. These flexible, practical, short-term programs are designed to help you develop or update specific knowledge and skills while allowing you to learn at your own pace from anywhere in the world.
Our online courses combine flexibility, practical learning, and up-to-date content to help you develop targeted skills with a study schedule that fits your availability. They are an excellent option for professionals, athletes, and anyone looking to continue their education without interrupting their work or personal commitments.
Our online courses are intended for sports industry professionals, athletes, students, and anyone interested in gaining or updating knowledge in specific areas of the sports industry. Depending on the course, they may be suitable for both experienced professionals and individuals looking to begin a career in sports.
The best choice depends on your interests, experience, and career goals. If you're looking to develop a specific skill, update your knowledge, or explore a new area of the sports industry, an online course may be the ideal option. Our Admissions team can help you identify the program that best fits your profile.
It depends on the course. Some programs are open to anyone interested in the sports industry, while others require previous knowledge or professional experience. Please refer to the course webpage for specific admission requirements.
If there is anything you could not find on this page, send us your question and our admissions team will get back to you.
