Sport can move people, strengthen the identity of a destination and create economic and social value beyond the event itself. Doing this well requires understanding both tourism demand and the operational realities of sport.
This Specialized Diploma connects sport tourism with facility management, event management and digital marketing. You will explore destination planning, stakeholders, product design, commercialization and communication alongside event operations, spectator experience and economic impact. The result is a practical framework for developing sport tourism propositions around destinations, events and sport organizations.
“The sports industry is constantly evolving, and professionals need to continue developing their knowledge to stay prepared for new challenges. Our online courses offer the opportunity to deepen your knowledge in different areas, update your skills, and gain a broader perspective on the trends and opportunities shaping the future of sports.”
Lukas Dorda Associate Academic Director Johan Cruyff Institute
One time payment or in two installments (on request)
The Specialized Diploma in Sport Tourism is a program that focuses on the fundamental areas of Tourism applied to sports, providing you with knowledge and experiences that will help you develop as a professional in the field of sport tourism.
The main objective of this Specialized Diploma is to train you as a professional in sport tourism, equipping you with the necessary tools for proper management of resources applied to this sector.
4 Modules 18 ECTS
The program has 18 credits (ECTS),distributed in 4 modules, which can be consecutive or not, depending on the academic calendar. It contains 2 modules of 6 ECTS and 2 modules of 3 ECTS. Each module is composed of various teaching units (UD) and each one consists of a continuous assessment test, in which you interactively apply theory, complemented with solving exercises and practical cases.
3 ECTS
3 ECTS
3 ECTS
6 ECTS
6 ECTS
3 ECTS
We'll assign you a personal tutor, who will guide your work/study schedule around your work and/or sports schedule. Your tutor will be responsible for supporting you throughout the entire training process, providing personalized monitoring of your academic progress throughout the program.
Johan Cruyff Institute offers specialized online courses across a variety of areas within the sports industry. These flexible, practical, short-term programs are designed to help you develop or update specific knowledge and skills while allowing you to learn at your own pace from anywhere in the world.
Our online courses combine flexibility, practical learning, and up-to-date content to help you develop targeted skills with a study schedule that fits your availability. They are an excellent option for professionals, athletes, and anyone looking to continue their education without interrupting their work or personal commitments.
Our online courses are intended for sports industry professionals, athletes, students, and anyone interested in gaining or updating knowledge in specific areas of the sports industry. Depending on the course, they may be suitable for both experienced professionals and individuals looking to begin a career in sports.
The best choice depends on your interests, experience, and career goals. If you're looking to develop a specific skill, update your knowledge, or explore a new area of the sports industry, an online course may be the ideal option. Our Admissions team can help you identify the program that best fits your profile.
It depends on the course. Some programs are open to anyone interested in the sports industry, while others require previous knowledge or professional experience. Please refer to the course webpage for specific admission requirements.
If there is anything you could not find on this page, send us your question and our admissions team will get back to you.
