Course in Sport Event Management — Online

Sport events combine a fixed deadline with multiple stakeholders, operational risks and high public expectations. Their success depends on making strategic, financial and logistical decisions work together before, during and after the event.

This course develops an integrated approach to sport event management. You will work with project planning, organizational structures, budgeting, sponsorship, logistics, facilities, security, volunteers, communication and spectator experience. The program also considers evaluation and legacy, helping you understand how an event can create sporting, social, commercial and territorial value beyond the competition itself.

Coordinate every moving part of a sport event to create a safe, viable and memorable experience.

Lukas Dorda Johan Cruyff Institute, Associate Academic Director - Johan Cruyff Institute

“The sports industry is constantly evolving, and professionals need to continue developing their knowledge to stay prepared for new challenges. Our online courses offer the opportunity to deepen your knowledge in different areas, update your skills, and gain a broader perspective on the trends and opportunities shaping the future of sports.”

Lukas Dorda Associate Academic Director Johan Cruyff Institute

Basic information

Qualification
Certificate for the Course in Sport Event Management from Johan Cruyff Institute, issued by using blockchain technology to guarantee the authenticity and integrity of the certificate.
Modality
Online
Duration
10 weeks
Credits
6 ECTS
Program language
English
Start date
09/02/2027
Enrollment
Registration open until the start of the program
Price
€ 1,120.-
Payment methods
Payment by installments available
Special conditions
Discount for alumni and members of partner entities
The program may be subject to change.
The institution reserves the right to cancel the edition of the program if it does not meet the minimum number of students.

Objectives

The main objective of the Course in Sports Event Management is to educate you in the application of operational management tools you will need in your responsibility as a sport event manager.

COMPETENCIES
  • To know and apply the organizational principles of a sport event.
  • To understand and put aspects of the financial management of a sport event into practice.
  • To know how to select and manage professional collaborators and/or volunteers.
  • To obtain and align available resources for a sport event.
  • To apply methods of assessing a sport event and identify aspects that can be further improved.
START DATE

09/02/2027

The program

12 topics 6 ECTS

T1 Introduction
T2 Application
T3 Marketing, Sponsorship, TV & Media
T4 Project Management
T5 Logistics & Transport
T6 Security & Risk Management
T7 Venue Management & Spectator experience
T8 Accreditations: technology & digital transformation
T9 Volunteering – Ethics & CSR – Antidoping – Environment
T10 Business plan
T11 Finances – Ticketing
T12 Legacy

Course in Sport Event Management

Starts 09/02/2027

Enroll now

FAQs

What online courses does Johan Cruyff Institute offer?

Johan Cruyff Institute offers specialized online courses across a variety of areas within the sports industry. These flexible, practical, short-term programs are designed to help you develop or update specific knowledge and skills while allowing you to learn at your own pace from anywhere in the world.

Why should I study an online course at Johan Cruyff Institute?

Our online courses combine flexibility, practical learning, and up-to-date content to help you develop targeted skills with a study schedule that fits your availability. They are an excellent option for professionals, athletes, and anyone looking to continue their education without interrupting their work or personal commitments.

Who are the online courses designed for?

Our online courses are intended for sports industry professionals, athletes, students, and anyone interested in gaining or updating knowledge in specific areas of the sports industry. Depending on the course, they may be suitable for both experienced professionals and individuals looking to begin a career in sports.

How do I know which online course is right for me?

The best choice depends on your interests, experience, and career goals. If you're looking to develop a specific skill, update your knowledge, or explore a new area of the sports industry, an online course may be the ideal option. Our Admissions team can help you identify the program that best fits your profile.

Do I need previous experience in sports?

It depends on the course. Some programs are open to anyone interested in the sports industry, while others require previous knowledge or professional experience. Please refer to the course webpage for specific admission requirements.

Have a question about this program?

If there is anything you could not find on this page, send us your question and our admissions team will get back to you.

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