A sponsorship contract only creates value when it is activated with purpose and evaluated against clear objectives. Brands and rights holders must translate agreements into experiences, content and relationships that connect with audiences while producing evidence of impact.
This course focuses on the stages that follow the strategic sale of sponsorship. You will examine activation planning, creative concepts, stakeholder roles, content, fan engagement, media value, market research and performance indicators. The program helps you connect investment, execution and measurement so that sponsorship decisions can be improved and defended with relevant data.
“The sports industry is constantly evolving, and professionals need to continue developing their knowledge to stay prepared for new challenges. Our online courses offer the opportunity to deepen your knowledge in different areas, update your skills, and gain a broader perspective on the trends and opportunities shaping the future of sports.”
Lukas Dorda Associate Academic Director Johan Cruyff Institute
The main objective of the Course in Sport Sponsorship: Activation and Measurement is for students to understand the different types of sponsorship and be able to apply the techniques learned for attracting sponsorship, as well as being able to understand and measure its impact.
5 topics 6 ECTS
Lead the commercial and brand decisions that drive modern sport organizations.
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View courseJohan Cruyff Institute offers specialized online courses across a variety of areas within the sports industry. These flexible, practical, short-term programs are designed to help you develop or update specific knowledge and skills while allowing you to learn at your own pace from anywhere in the world.
Our online courses combine flexibility, practical learning, and up-to-date content to help you develop targeted skills with a study schedule that fits your availability. They are an excellent option for professionals, athletes, and anyone looking to continue their education without interrupting their work or personal commitments.
Our online courses are intended for sports industry professionals, athletes, students, and anyone interested in gaining or updating knowledge in specific areas of the sports industry. Depending on the course, they may be suitable for both experienced professionals and individuals looking to begin a career in sports.
The best choice depends on your interests, experience, and career goals. If you're looking to develop a specific skill, update your knowledge, or explore a new area of the sports industry, an online course may be the ideal option. Our Admissions team can help you identify the program that best fits your profile.
It depends on the course. Some programs are open to anyone interested in the sports industry, while others require previous knowledge or professional experience. Please refer to the course webpage for specific admission requirements.
If there is anything you could not find on this page, send us your question and our admissions team will get back to you.
