Course in Sport Tourism — Online

Sport can motivate travel, shape destination identity and extend the economic impact of events and organizations. Creating a viable sport tourism offer requires understanding the visitor, the destination ecosystem and the partnerships needed to deliver a coherent experience.

This course explores sport tourism from strategy to product development. You will examine market trends, segmentation, destination positioning, events, facilities, clubs, routes and experiences, stakeholder collaboration, commercialization and impact. The aim is to design proposals that connect sporting motivation with place, service and sustainable territorial development.

Create sport tourism offers that connect motivation, destination and experience with lasting territorial value.

Lukas Dorda Johan Cruyff Institute, Associate Academic Director - Johan Cruyff Institute

“The sports industry is constantly evolving, and professionals need to continue developing their knowledge to stay prepared for new challenges. Our online courses offer the opportunity to deepen your knowledge in different areas, update your skills, and gain a broader perspective on the trends and opportunities shaping the future of sports.”

Lukas Dorda Associate Academic Director Johan Cruyff Institute

Basic information

Qualification
Certificate for the Course in Sport Tourism from Johan Cruyff Institute, issued by using blockchain technology to guarantee the authenticity and integrity of the certificate.
Modality
Online
Duration
5 weeks
Credits
3 ECTS
Program language
English
Start date
13/10/2026
Enrollment
Registration open until the start of the course.
Price
€ 685.-
Payment methods
Payment by installments available
Special conditions
Discount for members of partner entities.
The program may be subject to change.
The institution reserves the right to cancel the edition of the program if it does not meet the minimum number of students.

Objectives

The objective of the Course in Sport Tourism is for the student to understand how the relationship between the Sports Industry and Tourism works, in order to understand all its possibilities and the impact it can have on a territory with the aim of learning to take advantage of what Tourism can generate as additional income for the sports industry, and especially for sports clubs.

COMPETENCIES
  • Understand the sports tourism sector and how to take advantage of it.
  • Understanding the individual components of the broader sector.
  • To have the tools to be able to design a sport tourism strategy.
START DATE

13/10/2026

The program

4 topics 3 ECTS

  • Concept and definitions
  • Evolution of Tourism, Sports, and Sports Tourism
  • Types of Sports Tourism and Value Chain
  • Key stakeholders
  • Sports Tourism Figures and Demand profile
  • Public and Private Investment in sports tourism
  • Planning, Management and Governement in sports tourism destinations
  • Specialization of Sports Private Sector in sports tourism (clubs, facilities, accommodation, sport event organizers,..)
  • Design of Sports tourism products
  • Marketing and Communication strategies for sports tourism products
  • Marketing and Communication tools and channels
  • Best practices
  • Commercialization strategies for different sports tourism products
  • Distribution channels and best practices
  • Moto GP vs F1: Sportainment, Economic Impact of major sport events, Importance of sports experience agencies
  • Olympics Games – UEFA / FIFA: From sports to tourism and sports events, the bid process, the legacy and economic impact
  • Other cases

Course in Sport Tourism

Starts 13/10/2026

Enroll now

FAQs

What online courses does Johan Cruyff Institute offer?

Johan Cruyff Institute offers specialized online courses across a variety of areas within the sports industry. These flexible, practical, short-term programs are designed to help you develop or update specific knowledge and skills while allowing you to learn at your own pace from anywhere in the world.

Why should I study an online course at Johan Cruyff Institute?

Our online courses combine flexibility, practical learning, and up-to-date content to help you develop targeted skills with a study schedule that fits your availability. They are an excellent option for professionals, athletes, and anyone looking to continue their education without interrupting their work or personal commitments.

Who are the online courses designed for?

Our online courses are intended for sports industry professionals, athletes, students, and anyone interested in gaining or updating knowledge in specific areas of the sports industry. Depending on the course, they may be suitable for both experienced professionals and individuals looking to begin a career in sports.

How do I know which online course is right for me?

The best choice depends on your interests, experience, and career goals. If you're looking to develop a specific skill, update your knowledge, or explore a new area of the sports industry, an online course may be the ideal option. Our Admissions team can help you identify the program that best fits your profile.

Do I need previous experience in sports?

It depends on the course. Some programs are open to anyone interested in the sports industry, while others require previous knowledge or professional experience. Please refer to the course webpage for specific admission requirements.

Have a question about this program?

If there is anything you could not find on this page, send us your question and our admissions team will get back to you.

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