Course in the Essentials of Football Business — Online

Football organizations operate at the intersection of sporting identity, public attention and business management. To understand how clubs, academies and federations work, it is necessary to connect their sporting purpose with strategy, leadership, markets and financial resources.

This introductory course provides a practical overview of football business. You will examine mission, competitive advantage and sector analysis, leadership and talent management, football consumers, segmentation, branding, sponsorship and financial statements. The program is designed to help you see the organization as a whole and understand how its main management areas influence one another.

Understand how football clubs work as organizations where sporting purpose and business decisions are inseparable.

Lukas Dorda Johan Cruyff Institute, Associate Academic Director - Johan Cruyff Institute

“The sports industry is constantly evolving, and professionals need to continue developing their knowledge to stay prepared for new challenges. Our online courses offer the opportunity to deepen your knowledge in different areas, update your skills, and gain a broader perspective on the trends and opportunities shaping the future of sports.”

Lukas Dorda Associate Academic Director Johan Cruyff Institute

Basic information

Qualification
Certificate for the Course in the Essentials of Football Business from Johan Cruyff Institute, issued by using blockchain technology to guarantee the authenticity and integrity of the certificate.
Modality
Online
Program language
English
Start date
Start anytime
Enrollment
Enrollment open year-round
Price
€ 285.-
Payment methods
Payment by installments available
Special conditions
Discount for members of partner entities.
The program may be subject to change.
The institution reserves the right to cancel the edition of the program if it does not meet the minimum number of students.

Objectives

The primary objective of the Course in the Essentials of Football Business Online is to equip you with the essential concepts and tools for the effective management of football clubs and businesses linked to the industry. Additionally, you will explore how technology can optimise the management of clubs and academies while understanding the key fundamentals of management in the context of the football industry.

COMPETENCIES
  • Understand the environment in which football organisations operate, including the technology applied to the management of clubs and academies, as well as the keys to the football industry.
  • Gain a basic understanding of strategic management from a business perspective, including the application of technology in decision-making.
  • Know, understand, and apply the basic concepts in football management, integrating the latest technological trends.
START DATE

Start anytime

The program

4 topics

  • Introduction
  • Values, mission and vision
  • The competitive advantage of a Football Club
  • Environmental Analysis
  • Analysis of the football sector
  • Internal analysis
  • Leadership in football
  • Management styles
  • Talent management & management
  • Introduction: marketing strategy in football clubs
  • The football consumer
  • The marketing mix
  • The product life cycle
  • The brand and the associated value proposition
  • Market segmentation
  • Sports sponsorship in football clubs
  • Interpretation of financial statements
  • Financing in the world of football
  • Analysis of profits and losses account
  • Cash flow vs. profits

Course in the Essentials of Football Business

Start anytime

Enroll now

FAQs

What online courses does Johan Cruyff Institute offer?

Johan Cruyff Institute offers specialized online courses across a variety of areas within the sports industry. These flexible, practical, short-term programs are designed to help you develop or update specific knowledge and skills while allowing you to learn at your own pace from anywhere in the world.

Why should I study an online course at Johan Cruyff Institute?

Our online courses combine flexibility, practical learning, and up-to-date content to help you develop targeted skills with a study schedule that fits your availability. They are an excellent option for professionals, athletes, and anyone looking to continue their education without interrupting their work or personal commitments.

Who are the online courses designed for?

Our online courses are intended for sports industry professionals, athletes, students, and anyone interested in gaining or updating knowledge in specific areas of the sports industry. Depending on the course, they may be suitable for both experienced professionals and individuals looking to begin a career in sports.

How do I know which online course is right for me?

The best choice depends on your interests, experience, and career goals. If you're looking to develop a specific skill, update your knowledge, or explore a new area of the sports industry, an online course may be the ideal option. Our Admissions team can help you identify the program that best fits your profile.

Do I need previous experience in sports?

It depends on the course. Some programs are open to anyone interested in the sports industry, while others require previous knowledge or professional experience. Please refer to the course webpage for specific admission requirements.

Have a question about this program?

If there is anything you could not find on this page, send us your question and our admissions team will get back to you.

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