Event organization, ticketing systems, sponsorship, marketing, broadcasting rights, commercial tactics, etc, there are many areas of professional football where innovation is taking place. At the same time, technological advances are being incorporated into stadiums and facilities, communication channels and football’s own business strategy. And all these changes are taking place in a fast-paced context, in a business where economic and sporting results often go hand in hand.
The Master in Football Business prepares you to face the challenges of this constantly evolving industry by offering you in-depth knowledge of both the administrative structure and the business area of the companies and sports clubs that operate in the sector. It also provides you with strategic vision to understand the connections between football and the industries surrounding it, and very useful tools to promote innovation and entrepreneurship. And all this through practical learning, guided by the best professionals.
The master’s degree is aimed at people passionate about football who want to launch their careers in this field: football players, coaches and referees (active or not), managers with at least three years of experience in the football industry and professionals from other sectors who want to specialize in the football industry.
“Completing this Master’s has given me the opportunity to continue working in the world of sport, whether at a club, an institution, or a company within the sports industry. I chose this program because I wanted to remain involved in football, but in a different capacity.”
Júlia Mora Tobías Former Professional Football Player FC Badalona Women
Certificate for the Master in Football Business from Johan Cruyff Institute, issued by using blockchain technology to guarantee the authenticity and integrity of the certificate.
Payment by installments available
Discount for alumni and members of partner entities
Registration open until the start of the program
The program may be subject to change.
The institution reserves the right to cancel the edition of the program if it does not meet the minimum number of students.
The investment you make for a few months will have a lasting impact on your career and is an experience for life.
A full program of online seminars with industry experts is an excellent opportunity to expand your professional network.
We compile for you a list of job offers from around the world in the field of sports and send them to you on a weekly basis.
You study from anywhere in the world, but you are always in contact with your teachers, professionals and classmates, so your learning experience is very engaging.
If you want to go further, the program offers you the possibility of a trip where you will continue your studies while living an unforgettable experience. Not included in the price.
6 objectives to go further
Learn how to use the tools demanded by today’s football business management while enhancing your managerial skills and acquiring in-depth knowledge of the industry.
These are the key features of a program designed to launch your professional project.
20 Modules 60 ECTS
We have poured all our experience into designing a master’s degree that gives you the knowledge you need to operate in the football industry. On this foundation, you can decide how you want to customize the master’s degree.
33 ECTS
24 ECTS
6 ECTS
6 ECTS
6 ECTS
6 ECTS
9 ECTS
6 ECTS
3 ECTS
27 ECTS
12 ECTS
Choose 4
3 ECTS
3 ECTS
3 ECTS
3 ECTS
3 ECTS
3 ECTS
3 ECTS
3 ECTS
15 ECTS
Choose 15 ECTS
3 ECTS
3 ECTS
3 ECTS
6 ECTS
3 ECTS
3 ECTS
You are the protagonist
In the Master in Football Business, you are immersed in an ecosystem designed to help you perform at your best, progressing alongside professionals from the sports industry with the continuous support of a dedicated program manager, experienced faculty who mentor and guide you, and an academic team that has carefully designed every aspect of the master’s program.
This is how you learn:
You learn theoretical concepts and quickly put them into practice, while using the most innovative tools in sport marketing and sponsorship. At Johan Cruyff Institute, you practice "technique" and "tactics", but your own experience, "learning by doing", is the main way of learning.
You are faced with solving real business problems, tackling challenges posed by companies in the sports industry. You have live sessions with your teachers and industry experts, where we encourage you to be curious, to ask questions, to get involved in the hands-on experience to the fullest.
We support you in your studies, but we are demanding. We guide you, but you are responsible for your learning process. We prepare you, but in this race, you are the one who competes.
Choose from multiple career paths
This master’s degree prepares you to develop a career in multiple areas of the football industry, working in companies and sports clubs or as an entrepreneur.
This master’s degree prepares you to develop a career in multiple areas of the football industry, working in companies and sports clubs or as an entrepreneur.
Employability after the master’s degree
The Johan Cruyff Institute master’s degree is a real option to approach the sports industry and to forge a future career path in this professional field.
These are some of the job opportunities within your reach:
Football federations and associations.
Tournament organizers, sports clubs.
Foundations, municipalities.
Business initiatives.
Agencies, player representation.
Media.
Private and public companies.
80% of students work in the sports industry after completing a master’s degree
Incorporate knowledge and strategies to improve the sport in your country
In football and in business today, the game is played on a global playing field. To get a better understanding of the game, there is nothing like sharing your experience with people from different countries and cultures and discussing relevant issues with professionals from different sectors, who join the master’s program after a rigorous admission process and share with you their passion for football.
“Completing this program helped me understand topics like fan engagement, digital marketing, and e-sports on a deeper level, which enhances what I can offer my students.”
Calisia Gregoire Coordinator of the UWI/FIFA/CIES Sport Management Program UWI/FIFA/CIES
Alumni of the master
Learn from the best professionals
Businessmen, executives, managers, entrepreneurs, researchers. Your teachers are passionate about teaching, but they combine their educational role with their day-to-day work in their companies, their consultancies and their various professional activities.
How can I apply for the program?
If you are interested in joining this program, please complete the pre-registration form. Your application will be reviewed by the Admissions Committee, which will assess your personal and professional achievements, as well as your aspirations and motivation, in relation to the objectives of the programme. Within a maximum of 72 hours, one of our advisors will contact you to provide further information and guide you through the next steps.
To take this master’s degree you must meet one of these three requirements:
Certificate for the Master in Football Business from Johan Cruyff Institute, issued by using blockchain technology to guarantee the authenticity and integrity of the certificate.
The final selection of candidates for the program is made through a three-stage admission process:
To apply for admission to the program you must fill out a pre-registration form in which you tell us about your personal and professional achievements, so that we can get to know you.
The Admissions Committee of Johan Cruyff Institute studies your file and evaluates your application by examining your profile.
Within 72 hours, one of our advisors will contact you. If you have received a positive evaluation, he/she will provide you with all the information you need to enroll in the master’s program.
“Johan Cruyff Institute’s Blended Master is very well organized to make everything compatible. It has allowed me not only to follow the classes while competing in another part of the world, but also to get good grades. Competition and travel are no excuse for not taking a master’s degree. It’s a perfect program.”
“I would definitely recommend studying at Johan Cruyff Institute to anyone looking to start a career in the sports industry. Opportunities like this are rare, you gain exposure to all levels of the sector, from innovation and marketing to sponsorship and governance.”
“Completing this program helped me understand topics like fan engagement, digital marketing, and e-sports on a deeper level, which enhances what I can offer my students.”
“Tailored to the sector or interests of the students, the teachers present cases and examples related to the specific industry or sport that resonates with the majority of the students. Additionally, the program offers outstanding networking opportunities, fostering the development of lifelong friendships.”
Johan Cruyff Institute offers specialized master's degrees in Sport Management, Sport Marketing and Sponsorship, Football Business, and Coaching. Each program combines advanced knowledge, strategic insight, and practical application to prepare students for leadership roles in the sports industry. Depending on the program and market, master's degrees are available in online, on-campus, or blended formats.
Johan Cruyff Institute is an academic institution dedicated exclusively to the sports industry, created to educate the next generation of sports leaders. Our programs combine academic excellence with a hands-on methodology based on real-world challenges, faculty made up of leading industry professionals, and an international network of students, alumni, and sports organizations. Everything is inspired by Johan Cruyff's philosophy of learning by doing and leading with impact.
The best choice depends on your academic background, professional experience, career goals, and availability. Whether you're looking to accelerate your career, specialize in a particular field, or prepare for greater leadership responsibilities, our Admissions team can help you identify the master's degree that best matches your profile and aspirations.
If there is anything you could not find on this page, send us your question and our admissions team will get back to you.
How to find your first job in the sports industry?
